Brandwave

Bosmere vs Masterbuilt:Which is more popular?

In October 2026, Bosmere had more branded searches than Masterbuilt among BBQ cover brands worldwide. Bosmere had about 880 branded searches, while Masterbuilt had 640. Bosmere made up 3.3% of all BBQ cover brand searches we track, and Masterbuilt accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about BBQ cover brands, neither Bosmere nor Masterbuilt appeared in any of the five answers.

Among BBQ cover brands worldwide in October 2026

Who do people search for more?

Bosmere, about 38% more searches than Masterbuilt

Bosmere 880 searchesMasterbuilt 640 searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Bosmere in 0 of 5Masterbuilt in 0 of 5

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Top BBQ cover brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Bosmere nor Masterbuilt showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Classic Accessories1st
  2. Weber2nd
  3. Unicook3rd
  4. Traeger4th
  5. Grillman5th
  6. Pit Boss–
  7. Napoleon–
  8. Bosmere–
  9. Oklahoma Joe's–
  10. Masterbuilt–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Weber5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Classic Accessories5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Unicook3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Grillman2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Traeger1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pit Boss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Napoleon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosmere0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Oklahoma Joe's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Masterbuilt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about BBQ cover brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Bosmere or Masterbuilt more popular in search?

This chart shows how often people search Google for Bosmere and Masterbuilt by name. Each line represents a brand's share of searches for all 11 BBQ cover brands we track, month by month, from English-language searches worldwide.

Bosmere and Masterbuilt among BBQ cover brands worldwide, by month

Share of searches by month for Bosmere, Masterbuilt. The figures are in the table below the chart.

View monthly share of searches table
MonthWeberClassic AccessoriesPit BossTraegerNapoleonBosmereOklahoma Joe'sMasterbuiltUnicookVonHausGrillman
Nov 202544.7%11.3%10.9%20%3.3%1.8%2.7%3.1%1.8%0.09%0.09%
Dec 202536.6%9.2%9.7%35%2%1.5%1.8%2.5%1.5%0.08%0.05%
Jan 202647.7%14.7%7.7%17.6%2.6%2.4%2.1%2.6%2.4%0.12%0.08%
Feb 202644.9%15.7%9.5%15.1%3.1%3.2%2.5%3%2.6%0.16%0.16%
Mar 202654.1%11.8%9.5%9.8%3.9%2.9%2.9%2.7%1.9%0.36%0.23%
Apr 202655.7%11.5%9.1%9.4%4.5%1.9%2.5%2.7%1.9%0.68%0.18%
May 202655.7%9.4%8.5%11.5%5.5%1.9%2.8%2.4%1.3%0.83%0.19%
Jun 202654.1%9.6%9.4%11.8%5.4%1.6%3.2%2.5%1.3%0.85%0.15%
Jul 202652.6%10.8%9.6%11.4%5.7%2.2%2.9%2.4%1.4%0.78%0.12%
Aug 202647.8%14.7%9.7%12.1%5.8%2.4%2.4%2.7%1.6%0.57%0.23%
Sep 202650.3%14.5%9.2%10.5%4.8%2.9%2.6%2.7%1.9%0.36%0.16%
Oct 202650.6%13.5%10.9%9.8%4.5%3.3%2.9%2.4%1.8%0.26%0.11%

Masterbuilt sells other things too, so only its searches that name this product count here, like “masterbuilt grill cover”.

How has branded search for Bosmere and Masterbuilt changed worldwide over the last 12 months?

3 findings
  • The lead changed hands 3 times in the 12 months ending October 2026: Bosmere took it in February 2026, Masterbuilt took it in April 2026, Bosmere took it in September 2026.
  • Across the 12 months ending October 2026, Bosmere’s share of searches among BBQ cover brands worldwide moved from 1.8% to 3.3%, and its estimated monthly branded searches moved from 590 to 880.
  • Across the 12 months ending October 2026, Masterbuilt’s share of searches among BBQ cover brands worldwide moved from 3.1% to 2.4%, and its estimated monthly branded searches moved from 990 to 640.

How did search popularity change for BBQ cover brands worldwide in October 2026?

2 changes

  1. Bosmere’s share of searches among BBQ cover brands worldwide has gained ground for 3 months in a row, from 2.2% to 3.3% in October 2026.

  2. In October 2026, Masterbuilt fell from 7th to 8th among BBQ cover brands worldwide.

How are Bosmere’s and Masterbuilt’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Bosmere’s and Masterbuilt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bosmere

1 branded search term

  • bosmere

Masterbuilt

2 branded search terms

  • masterbuilt grill cover
  • masterbuilt smoker cover

How the Brand Demand Index is measured

Other head-to-heads among BBQ cover brands

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