Brandwave

Masterbuilt vs VonHaus:Which is more popular?

In October 2026, Masterbuilt had more branded searches than VonHaus among BBQ cover brands worldwide. Masterbuilt had about 640 branded searches, while VonHaus had 70. Masterbuilt made up 2.4% of all BBQ cover brand searches we track, and VonHaus accounted for 0.26%. When we asked ChatGPT and Google AI Overviews about BBQ cover brands, neither Masterbuilt nor VonHaus appeared in any of the five answers.

Among BBQ cover brands worldwide in October 2026

Who do people search for more?

Masterbuilt, about 9 searches for every 1 for VonHaus

Masterbuilt 640 searchesVonHaus 70 searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Masterbuilt in 0 of 5VonHaus in 0 of 5

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Top BBQ cover brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Masterbuilt nor VonHaus showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Classic Accessories1st
  2. Weber2nd
  3. Unicook3rd
  4. Traeger4th
  5. Grillman5th
  6. Pit Boss–
  7. Napoleon–
  8. Bosmere–
  9. Oklahoma Joe's–
  10. +1 more
  11. VonHaus–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Weber5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Classic Accessories5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Unicook3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Grillman2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Traeger1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pit Boss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Napoleon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosmere0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Oklahoma Joe's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • VonHaus0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about BBQ cover brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Masterbuilt or VonHaus more popular in search?

This chart shows how often people search Google for Masterbuilt and VonHaus by name. Each line represents a brand's share of searches for all 11 BBQ cover brands we track, month by month, from English-language searches worldwide.

Masterbuilt and VonHaus among BBQ cover brands worldwide, by month

Share of searches by month for Masterbuilt, VonHaus. The figures are in the table below the chart.

View monthly share of searches table
MonthWeberClassic AccessoriesPit BossTraegerNapoleonBosmereOklahoma Joe'sMasterbuiltUnicookVonHausGrillman
Nov 202544.7%11.3%10.9%20%3.3%1.8%2.7%3.1%1.8%0.09%0.09%
Dec 202536.6%9.2%9.7%35%2%1.5%1.8%2.5%1.5%0.08%0.05%
Jan 202647.7%14.7%7.7%17.6%2.6%2.4%2.1%2.6%2.4%0.12%0.08%
Feb 202644.9%15.7%9.5%15.1%3.1%3.2%2.5%3%2.6%0.16%0.16%
Mar 202654.1%11.8%9.5%9.8%3.9%2.9%2.9%2.7%1.9%0.36%0.23%
Apr 202655.7%11.5%9.1%9.4%4.5%1.9%2.5%2.7%1.9%0.68%0.18%
May 202655.7%9.4%8.5%11.5%5.5%1.9%2.8%2.4%1.3%0.83%0.19%
Jun 202654.1%9.6%9.4%11.8%5.4%1.6%3.2%2.5%1.3%0.85%0.15%
Jul 202652.6%10.8%9.6%11.4%5.7%2.2%2.9%2.4%1.4%0.78%0.12%
Aug 202647.8%14.7%9.7%12.1%5.8%2.4%2.4%2.7%1.6%0.57%0.23%
Sep 202650.3%14.5%9.2%10.5%4.8%2.9%2.6%2.7%1.9%0.36%0.16%
Oct 202650.6%13.5%10.9%9.8%4.5%3.3%2.9%2.4%1.8%0.26%0.11%

Masterbuilt and VonHaus sell other things too, so only their searches that name this product count here, like “masterbuilt grill cover”.

How has branded search for Masterbuilt and VonHaus changed worldwide over the last 12 months?

3 findings
  • Masterbuilt was ahead of VonHaus in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Masterbuilt’s share of searches among BBQ cover brands worldwide moved from 3.1% to 2.4%, and its estimated monthly branded searches moved from 990 to 640.
  • Across the 12 months ending October 2026, VonHaus’ share of searches among BBQ cover brands worldwide moved from 0.09% to 0.26%, and its estimated monthly branded searches moved from 30 to 70.

How did search popularity change for BBQ cover brands worldwide in October 2026?

2 changes
  1. VonHaus’ share of searches among BBQ cover brands worldwide has lost ground for 3 months in a row, from 0.78% to 0.26% in October 2026.

  2. In October 2026, Masterbuilt fell from 7th to 8th among BBQ cover brands worldwide.

How are Masterbuilt’s and VonHaus’ branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Masterbuilt’s and VonHaus’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Masterbuilt

2 branded search terms

  • masterbuilt grill cover
  • masterbuilt smoker cover

VonHaus

1 branded search term

  • vonhaus bbq cover

How the Brand Demand Index is measured

Other head-to-heads among BBQ cover brands

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