Brandwave

Camp Chef vs Masterbuilt:Which is more popular?

In October 2026, Masterbuilt had more branded searches than Camp Chef among smoker grill brands worldwide. Masterbuilt had about 22,200 branded searches, while Camp Chef had 9,000. Masterbuilt made up 6.4% of all smoker grill brand searches we track, and Camp Chef accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about smoker grill brands, Camp Chef and Masterbuilt each appeared in two of the five answers. Camp Chef was mentioned before Masterbuilt in every answer that named either.

Among smoker grill brands worldwide in October 2026

Who do people search for more?

Masterbuilt, about 2 searches for every 1 for Camp Chef

Masterbuilt 22.2K searchesCamp Chef 9K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Camp Chef in 2 of 5Masterbuilt in 2 of 5

Who does AI recommend more?

Camp Chef, named ahead of Masterbuilt in 2 of 2 answers

Camp Chef first in 2Masterbuilt never first

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Top smoker grill brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Camp Chef was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Masterbuilt was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Camp Chef was listed before Masterbuilt in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Weber1st
  2. Traeger2nd
  3. Pit Boss3rd
  4. Yoder Smokers4th
  5. Camp Chef5th
  6. Big Green Egg6th
  7. Masterbuilt7th
  8. Oklahoma Joe's8th
  9. Ninja–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Traeger4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Weber4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pit Boss3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yoder Smokers3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Masterbuilt2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Big Green Egg2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Camp Chef2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Oklahoma Joe's1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ninja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about smoker grill brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Camp Chef or Masterbuilt more popular in search?

This chart shows how often people search Google for Camp Chef and Masterbuilt by name. Each line represents a brand's share of searches for all nine smoker grill brands we track, month by month, from English-language searches worldwide.

Camp Chef and Masterbuilt among smoker grill brands worldwide, by month

Share of searches by month for Masterbuilt, Camp Chef. The figures are in the table below the chart.

View monthly share of searches table
MonthPit BossTraegerNinjaYoder SmokersMasterbuiltBig Green EggOklahoma Joe'sCamp ChefWeber
Nov 202530.7%34.1%6.5%8.1%6.6%6.8%3.6%2.9%0.58%
Dec 202526.4%39.5%6.4%8%5.4%5.6%3.6%2.7%2.4%
Jan 202622.8%41.9%6.8%10.4%5.7%4.9%3.8%2.5%1.1%
Feb 202627.5%37.7%6.3%9.6%5.2%5.5%4.3%3.1%0.85%
Mar 202626.9%41%5.6%8.2%5.5%4.7%4.5%3%0.72%
Apr 202627.2%39.5%6.2%8.8%4.8%5%4.8%2.9%0.78%
May 202626.3%38.9%7.8%9%4.9%5.2%4%3%0.8%
Jun 202629.7%38%6.2%7.8%5.2%5.5%4.3%2.6%0.7%
Jul 202626.8%36.6%6.9%9.3%5.1%6.5%5.1%2.8%0.83%
Aug 202628.2%36.3%6.9%9.8%5.4%5.6%4.4%2.6%0.7%
Sep 202632.8%34.8%5.7%9.4%5.1%4.4%4.2%2.8%0.82%
Oct 202636.2%27.2%8.3%7.8%6.4%5.4%5.2%2.6%0.84%

Masterbuilt and Camp Chef sell other things too, so only their searches that name this product count here, like “masterbuilt smoker”.

How has branded search for Camp Chef and Masterbuilt changed worldwide over the last 12 months?

3 findings
  • Masterbuilt was ahead of Camp Chef in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Camp Chef’s share of searches among smoker grill brands worldwide moved from 2.9% to 2.6%, and its estimated monthly branded searches moved from 14.7K to 9K.
  • Across the 12 months ending October 2026, Masterbuilt’s share of searches among smoker grill brands worldwide moved from 6.6% to 6.4%, and its estimated monthly branded searches moved from 33.1K to 22.2K.

How did search popularity change for smoker grill brands worldwide in October 2026?

2 changes

  1. In October 2026, Masterbuilt gained share of searches among smoker grill brands worldwide, from 5.1% to 6.4%.

  2. Estimated monthly branded searches for Camp Chef worldwide fell 38.8% over 12 measured months, from 14.7K to 9K in October 2026.

How are Camp Chef’s and Masterbuilt’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Camp Chef’s and Masterbuilt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Camp Chef

3 branded search terms

  • camp chef pellet grill
  • camp chef smoker
  • camp chef smoker grill

Masterbuilt

1 branded search term

  • masterbuilt smoker

How the Brand Demand Index is measured

Other head-to-heads among smoker grill brands

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