Ninja vs Traeger:Which is searched more?
In September 2026, Traeger had more branded searches than Ninja among smoker grill brands worldwide. Traeger was estimated to have 90.5K branded searches compared to Ninja’s 4.4K, and held an 11.8% Share of Search versus Ninja’s 0.57%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Ninja or Traeger?
Compare the smoker grill brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Traeger, Ninja. The figures are in the table below the chart.
View monthly share of search table
| Month | Weber | Traeger | Ninja |
|---|---|---|---|
| Oct 2025 | 86.9% | 12.7% | 0.41% |
| Nov 2025 | 81.7% | 17.8% | 0.47% |
| Dec 2025 | 80.3% | 19.2% | 0.51% |
| Jan 2026 | 84.5% | 15% | 0.49% |
| Feb 2026 | 87.2% | 12.5% | 0.33% |
| Mar 2026 | 89.6% | 10.1% | 0.33% |
| Apr 2026 | 90.7% | 8.9% | 0.36% |
| May 2026 | 89.9% | 9.5% | 0.57% |
| Jun 2026 | 86.6% | 12.8% | 0.63% |
| Jul 2026 | 89.6% | 9.8% | 0.59% |
| Aug 2026 | 88.6% | 10.9% | 0.53% |
| Sep 2026 | 87.6% | 11.8% | 0.57% |
How has the Ninja and Traeger comparison changed over the last 12 months?
3 findings
- Traeger was ahead of Ninja in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ninja’s estimated Share of Search among smoker grill brands worldwide moved from 0.41% to 0.57%, and its estimated monthly branded searches moved from 2.9K to 4.4K.
- Across the 12 months ending September 2026, Traeger’s estimated Share of Search among smoker grill brands worldwide moved from 12.7% to 11.8%, and its estimated monthly branded searches held steady at 90.5K.
How did search popularity change for smoker grill brands worldwide in September 2026?
2 changes
In September 2026, Traeger gained estimated Share of Search among smoker grill brands worldwide, from 10.9% to 11.8%.
Estimated monthly branded searches for Ninja worldwide rose 51.7% over 12 measured months, from 2.9K to 4.4K in September 2026.
Other head-to-heads among smoker grill brands
How each brand is measured
Brandwave collects information about searches that people make online using Ninja’s and Traeger’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.