Masterbuilt vs Ninja:Which is more popular?
In October 2026, Ninja had more branded searches than Masterbuilt among smoker grill brands worldwide. Ninja had about 28,600 branded searches, while Masterbuilt had 22,200. Ninja made up 8.3% of all smoker grill brand searches we track, and Masterbuilt accounted for 6.4%. When we asked ChatGPT and Google AI Overviews about smoker grill brands, Masterbuilt appeared in two of the five answers and Ninja in none.
Who do people search for more?
Ninja, about 29% more searches than Masterbuilt
Who does AI mention more?
Masterbuilt, mentioned in 2 of 5 answers, Ninja in 0
Follow Masterbuilt vs Ninja and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top smoker grill brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Masterbuilt was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Ninja did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Weber1st
Traeger2nd
Pit Boss3rd
Yoder Smokers4th
Camp Chef5th
Big Green Egg6th- Masterbuilt7th
Oklahoma Joe's8th- Ninja–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Traeger4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Weber4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Pit Boss3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Yoder Smokers3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Masterbuilt2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Big Green Egg2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Camp Chef2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Oklahoma Joe's1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ninja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about smoker grill brands
5 answers
Asked ChatGPT
“Which smoker grill brand should I buy?”
Asked ChatGPT
“What are the best smoker grill brands?”
Asked ChatGPT
“What's the best smoker grill brand for backyard cooking?”
Searched Google, AI Overview
“pellet smoker grill”
Searched Google, AI Overview
“electric smoker grill”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Masterbuilt or Ninja more popular in search?
This chart shows how often people search Google for Masterbuilt and Ninja by name. Each line represents a brand's share of searches for all nine smoker grill brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Ninja, Masterbuilt. The figures are in the table below the chart.
View monthly share of searches table
| Month | Pit Boss | Traeger | Ninja | Yoder Smokers | Masterbuilt | Big Green Egg | Oklahoma Joe's | Camp Chef | Weber |
|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 30.7% | 34.1% | 6.5% | 8.1% | 6.6% | 6.8% | 3.6% | 2.9% | 0.58% |
| Dec 2025 | 26.4% | 39.5% | 6.4% | 8% | 5.4% | 5.6% | 3.6% | 2.7% | 2.4% |
| Jan 2026 | 22.8% | 41.9% | 6.8% | 10.4% | 5.7% | 4.9% | 3.8% | 2.5% | 1.1% |
| Feb 2026 | 27.5% | 37.7% | 6.3% | 9.6% | 5.2% | 5.5% | 4.3% | 3.1% | 0.85% |
| Mar 2026 | 26.9% | 41% | 5.6% | 8.2% | 5.5% | 4.7% | 4.5% | 3% | 0.72% |
| Apr 2026 | 27.2% | 39.5% | 6.2% | 8.8% | 4.8% | 5% | 4.8% | 2.9% | 0.78% |
| May 2026 | 26.3% | 38.9% | 7.8% | 9% | 4.9% | 5.2% | 4% | 3% | 0.8% |
| Jun 2026 | 29.7% | 38% | 6.2% | 7.8% | 5.2% | 5.5% | 4.3% | 2.6% | 0.7% |
| Jul 2026 | 26.8% | 36.6% | 6.9% | 9.3% | 5.1% | 6.5% | 5.1% | 2.8% | 0.83% |
| Aug 2026 | 28.2% | 36.3% | 6.9% | 9.8% | 5.4% | 5.6% | 4.4% | 2.6% | 0.7% |
| Sep 2026 | 32.8% | 34.8% | 5.7% | 9.4% | 5.1% | 4.4% | 4.2% | 2.8% | 0.82% |
| Oct 2026 | 36.2% | 27.2% | 8.3% | 7.8% | 6.4% | 5.4% | 5.2% | 2.6% | 0.84% |
Masterbuilt sells other things too, so only its searches that name this product count here, like “masterbuilt smoker”.
How has branded search for Masterbuilt and Ninja changed worldwide over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending October 2026: Ninja took it in December 2025.
- Across the 12 months ending October 2026, Masterbuilt’s share of searches among smoker grill brands worldwide moved from 6.6% to 6.4%, and its estimated monthly branded searches moved from 33.1K to 22.2K.
- Across the 12 months ending October 2026, Ninja’s share of searches among smoker grill brands worldwide moved from 6.5% to 8.3%, and its estimated monthly branded searches moved from 32.5K to 28.6K.
How did search popularity change for smoker grill brands worldwide in October 2026?
2 changes
In October 2026, Ninja overtook Yoder Smokers to rank 3rd among smoker grill brands worldwide, with 8.3% of the searches.
In October 2026, Masterbuilt gained share of searches among smoker grill brands worldwide, from 5.1% to 6.4%.
How are Masterbuilt’s and Ninja’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Masterbuilt’s and Ninja’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Masterbuilt
1 branded search term
- masterbuilt smoker
Ninja
3 branded search terms
- ninja pellet grill
- ninja smoker
- ninja smoker grill
Other head-to-heads among smoker grill brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.