Brandwave

Masterbuilt vs Yoder Smokers:Which is more popular?

In October 2026, Yoder Smokers had more branded searches than Masterbuilt among smoker grill brands worldwide. Yoder Smokers had about 27,100 branded searches, while Masterbuilt had 22,200. Yoder Smokers made up 7.8% of all smoker grill brand searches we track, and Masterbuilt accounted for 6.4%. When we asked ChatGPT and Google AI Overviews about smoker grill brands, Yoder Smokers appeared in three of the five answers and Masterbuilt in two. Yoder Smokers was mentioned before Masterbuilt in every answer that named either.

Among smoker grill brands worldwide in October 2026

Who do people search for more?

Yoder Smokers, about 22% more searches than Masterbuilt

Yoder Smokers 27.1K searchesMasterbuilt 22.2K searches

Who does AI mention more?

Yoder Smokers, mentioned in 3 of 5 answers, Masterbuilt in 2

Yoder Smokers in 3 of 5Masterbuilt in 2 of 5

Who does AI recommend more?

Yoder Smokers, named ahead of Masterbuilt in 3 of 3 answers

Yoder Smokers first in 3Masterbuilt never first

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Top smoker grill brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Yoder Smokers was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Masterbuilt was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Yoder Smokers was listed before Masterbuilt in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Weber1st
  2. Traeger2nd
  3. Pit Boss3rd
  4. Yoder Smokers4th
  5. Camp Chef5th
  6. Big Green Egg6th
  7. Masterbuilt7th
  8. Oklahoma Joe's8th
  9. Ninja–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Traeger4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Weber4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pit Boss3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yoder Smokers3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Masterbuilt2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Big Green Egg2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Camp Chef2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Oklahoma Joe's1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ninja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about smoker grill brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Masterbuilt or Yoder Smokers more popular in search?

This chart shows how often people search Google for Masterbuilt and Yoder Smokers by name. Each line represents a brand's share of searches for all nine smoker grill brands we track, month by month, from English-language searches worldwide.

Masterbuilt and Yoder Smokers among smoker grill brands worldwide, by month

Share of searches by month for Yoder Smokers, Masterbuilt. The figures are in the table below the chart.

View monthly share of searches table
MonthPit BossTraegerNinjaYoder SmokersMasterbuiltBig Green EggOklahoma Joe'sCamp ChefWeber
Nov 202530.7%34.1%6.5%8.1%6.6%6.8%3.6%2.9%0.58%
Dec 202526.4%39.5%6.4%8%5.4%5.6%3.6%2.7%2.4%
Jan 202622.8%41.9%6.8%10.4%5.7%4.9%3.8%2.5%1.1%
Feb 202627.5%37.7%6.3%9.6%5.2%5.5%4.3%3.1%0.85%
Mar 202626.9%41%5.6%8.2%5.5%4.7%4.5%3%0.72%
Apr 202627.2%39.5%6.2%8.8%4.8%5%4.8%2.9%0.78%
May 202626.3%38.9%7.8%9%4.9%5.2%4%3%0.8%
Jun 202629.7%38%6.2%7.8%5.2%5.5%4.3%2.6%0.7%
Jul 202626.8%36.6%6.9%9.3%5.1%6.5%5.1%2.8%0.83%
Aug 202628.2%36.3%6.9%9.8%5.4%5.6%4.4%2.6%0.7%
Sep 202632.8%34.8%5.7%9.4%5.1%4.4%4.2%2.8%0.82%
Oct 202636.2%27.2%8.3%7.8%6.4%5.4%5.2%2.6%0.84%

Masterbuilt sells other things too, so only its searches that name this product count here, like “masterbuilt smoker”.

How has branded search for Masterbuilt and Yoder Smokers changed worldwide over the last 12 months?

3 findings

How did search popularity change for smoker grill brands worldwide in October 2026?

3 changes

  1. In October 2026, Ninja overtook Yoder Smokers to rank 3rd among smoker grill brands worldwide, with 8.3% of the searches.

  2. In October 2026, Masterbuilt gained share of searches among smoker grill brands worldwide, from 5.1% to 6.4%.

  3. In October 2026, Yoder Smokers lost share of searches among smoker grill brands worldwide, from 9.4% to 7.8%.

How are Masterbuilt’s and Yoder Smokers’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Masterbuilt’s and Yoder Smokers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Masterbuilt

1 branded search term

  • masterbuilt smoker

Yoder Smokers

1 branded search term

  • yoder smokers

How the Brand Demand Index is measured

Other head-to-heads among smoker grill brands

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