Brandwave

How popular isPit Boss in search?

In September 2026, there were an estimated 92.1K branded searches for Pit Boss worldwide which is up 17.2% over the last 12 months. Pit Boss holds 47.3% estimated Share of Search among portable smoker brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Pit Boss47.3%
  2. Traeger46.5%
  3. Masterbuilt6.2%
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Which portable smoker brands compete with Pit Boss?

Pit Boss against portable smoker brands worldwide, by month

Share of Search by month for Pit Boss, Traeger, Masterbuilt. The figures are in the table below the chart.

View monthly share of search table
MonthPit BossTraegerMasterbuilt
Oct 202543.4%49.9%6.7%
Nov 202542.8%51.5%5.7%
Dec 202541.9%52.3%5.7%
Jan 202638.1%55.7%6.1%
Feb 202642.3%50.9%6.8%
Mar 202647.5%46.3%6.2%
Apr 202646.6%45.9%7.5%
May 202644.6%48.9%6.6%
Jun 202645.1%49.5%5.4%
Jul 202649.1%43.7%7.2%
Aug 202643.5%49.8%6.7%
Sep 202647.3%46.5%6.2%

  1. 1.Pit Boss

    47.3%

    Moved from 2nd to 1st. 92.1K estimated branded searches, -4.3% vs prior month. Share +3.8 points.

  2. 2.Traeger

    46.5%

    Moved from 1st to 2nd. 90.5K estimated branded searches, -17.7% vs prior month. Share -3.3 points.

  3. 3.Masterbuilt

    6.2%

    Held 3rd. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

Compare search popularity between Pit Boss and its closest rivals

Every comparison with Pit Boss

How has branded search demand for Pit Boss changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Pit Boss worldwide rose from 78.6K to 92.1K.
  • Across the 12 months ending September 2026, Pit Boss’ estimated Share of Search among portable smoker brands worldwide increased from 43.4% to 47.3%.
  • Across the 12 months ending September 2026, Pit Boss’ estimated Share of Search among portable smoker brands worldwide peaked at 49.1% in July 2026 and was lowest at 38.1% in January 2026.
  • Across the 12 months ending September 2026, Pit Boss rose from 2nd to 1st among portable smoker brands worldwide.

How did search popularity change for portable smoker brands worldwide in September 2026?

  1. In September 2026, Pit Boss overtook Traeger to become the leader among portable smoker brands worldwide, with 47.3% estimated Share of Search.

  2. In September 2026, Traeger lost estimated Share of Search among portable smoker brands worldwide, from 49.8% to 46.5%.

Where does Pit Boss compete?

Pit Boss is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Portable grill brands5th of 66.9%Show ranking
Grill brush brands5th of 67.4%Show ranking
Grill mat brands4th of 58.2%Show ranking
Smoker brands2nd of 510.5%Show ranking
Meat probe brands1st of 342.7%Show ranking
Portable smoker brands1st of 347.3%Shown above
Smoker cover brands1st of 347.3%Show ranking

How is Pit Boss measured?

Brandwave collects information about searches that people make online using Pit Boss’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • pit boss
  • pit boss grills

Do you work for Pit Boss? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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