How popular isPit Boss in search?
In September 2026, there were an estimated 92.1K branded searches for Pit Boss worldwide which is up 17.2% over the last 12 months. Pit Boss holds 8.2% estimated Share of Search among grill mat brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which grill mat brands compete with Pit Boss?
Share of Search by month for Weber, Cuisinart, Napoleon, Pit Boss, Traeger. The figures are in the table below the chart.
View monthly share of search table
| Month | Weber | Cuisinart | Napoleon | Pit Boss | Traeger |
|---|---|---|---|---|---|
| Oct 2025 | 57.6% | 18.7% | 8% | 7.3% | 8.4% |
| Nov 2025 | 52% | 20.6% | 6.7% | 9.4% | 11.3% |
| Dec 2025 | 50.5% | 22% | 5.8% | 9.7% | 12.1% |
| Jan 2026 | 54.8% | 21.8% | 7.1% | 6.7% | 9.7% |
| Feb 2026 | 59.4% | 15.5% | 9.4% | 7.1% | 8.5% |
| Mar 2026 | 59.9% | 12.3% | 14.2% | 6.9% | 6.7% |
| Apr 2026 | 63% | 7.6% | 16.9% | 6.3% | 6.2% |
| May 2026 | 63% | 8.1% | 16.1% | 6.1% | 6.7% |
| Jun 2026 | 58.5% | 8.7% | 16.2% | 7.9% | 8.7% |
| Jul 2026 | 59.3% | 11.8% | 15.1% | 7.3% | 6.5% |
| Aug 2026 | 60.5% | 13.6% | 12.1% | 6.5% | 7.4% |
| Sep 2026 | 59.5% | 14.6% | 9.6% | 8.2% | 8% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.5% | 670K | -25.1% | -0.9 points | |
| 2, held 2nd | 14.6% | 165K | -17.9% | +1.1 points | |
| 3, held 3rd | 9.6% | 109K | -39.2% | -2.4 points | |
| 4, moved from 5th to 4th | 8.2% | 92.1K | -4.3% | +1.7 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 8% | 90.5K | -17.7% | +0.6 pointsmoved from 4th to 5th |
1.
Weber59.5%
Held 1st. 670K estimated branded searches, -25.1% vs prior month. Share -0.9 points.
14.6%
Held 2nd. 165K estimated branded searches, -17.9% vs prior month. Share +1.1 points.
3.
Napoleon9.6%
Held 3rd. 109K estimated branded searches, -39.2% vs prior month. Share -2.4 points.
4.
Pit Boss8.2%
Moved from 5th to 4th. 92.1K estimated branded searches, -4.3% vs prior month. Share +1.7 points.
5.
Traeger8%
Moved from 4th to 5th. 90.5K estimated branded searches, -17.7% vs prior month. Share +0.6 points.
Compare search popularity between Pit Boss and its closest rivals
How has branded search demand for Pit Boss changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Pit Boss worldwide rose from 78.6K to 92.1K.
- Across the 12 months ending September 2026, Pit Boss’ estimated Share of Search among grill mat brands worldwide increased from 7.3% to 8.2%.
- Across the 12 months ending September 2026, Pit Boss’ estimated Share of Search among grill mat brands worldwide peaked at 9.7% in December 2025 and was lowest at 6.1% in May 2026.
- Across the 12 months ending September 2026, Pit Boss rose from 5th to 4th among grill mat brands worldwide.
How did search popularity change for grill mat brands worldwide in September 2026?
5 changes
In September 2026, Pit Boss overtook Traeger to rank 4th among grill mat brands worldwide, with 8.2% estimated Share of Search.
In September 2026, Cuisinart gained estimated Share of Search among grill mat brands worldwide, from 13.6% to 14.6%.
In September 2026, Traeger gained estimated Share of Search among grill mat brands worldwide, from 7.4% to 8%.
In September 2026, Napoleon lost estimated Share of Search among grill mat brands worldwide, from 12.1% to 9.6%.
In September 2026, Weber lost estimated Share of Search among grill mat brands worldwide, from 60.5% to 59.5%.
Where does Pit Boss compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Portable grill brands | 5th of 6 | 6.9% | Show ranking |
| Grill brush brands | 5th of 6 | 7.4% | Show ranking |
| Grill mat brands | 4th of 5 | 8.2% | Shown above |
| Smoker brands | 2nd of 5 | 10.5% | Show ranking |
| Meat probe brands | 1st of 3 | 42.7% | Show ranking |
| Portable smoker brands | 1st of 3 | 47.3% | Show ranking |
| Smoker cover brands | 1st of 3 | 47.3% | Show ranking |
How is Pit Boss measured?
Brandwave collects information about searches that people make online using Pit Boss’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- pit boss
- pit boss grills
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Is Pit Boss your brand?
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