Brandwave

How popular isPit Boss in search?

In September 2026, there were an estimated 92.1K branded searches for Pit Boss worldwide which is up 17.2% over the last 12 months. Pit Boss holds 6.5% estimated Share of Search among portable grill brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Weber47.4%
  2. Coleman17%
  3. Cuisinart15%
  4. Napoleon7.7%
  5. Pit Boss6.5%
  6. Traeger6.4%
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Which portable grill brands compete with Pit Boss?

Pit Boss against portable grill brands worldwide, by month

Share of Search by month for Weber, Coleman, Cuisinart, Napoleon, Pit Boss, Traeger. The figures are in the table below the chart.

View monthly share of search table
MonthWeberColemanCuisinartNapoleonPit BossTraeger
Oct 202543.9%19.8%18.2%6.1%5.6%6.4%
Nov 202540.6%14.9%23.2%5.2%7.3%8.8%
Dec 202538.5%15.4%25.1%4.4%7.4%9.2%
Jan 202639.7%18.6%24.7%5.1%4.8%7%
Feb 202646.5%16.8%17.1%7.4%5.5%6.7%
Mar 202648.8%14.1%14.4%11.6%5.6%5.5%
Apr 202654.6%11.5%8.5%14.6%5.5%5.4%
May 202655.3%10.7%8.7%14.2%5.3%5.8%
Jun 202649.4%13.7%9.3%13.7%6.7%7.3%
Jul 202649.1%15%12%12.5%6%5.4%
Aug 202648.6%16.8%13.8%9.7%5.2%6%
Sep 202647.4%17%15%7.7%6.5%6.4%
  1. 1.Weber

    47.4%

    Held 1st. 670K estimated branded searches, -25.1% vs prior month. Share -1.2 points.

  2. 2.Coleman

    17%

    Held 2nd. 241K estimated branded searches, -21.8% vs prior month. Share +0.3 points.

  3. Held 3rd. 213K estimated branded searches, -16% vs prior month. Share +1.3 points.

  4. 4.Napoleon

    7.7%

    Held 4th. 109K estimated branded searches, -39.2% vs prior month. Share -2 points.

  5. 5.Pit Boss

    6.5%

    Moved from 6th to 5th. 92.1K estimated branded searches, -4.3% vs prior month. Share +1.3 points.

  6. 6.Traeger

    6.4%

    Moved from 5th to 6th. 90.5K estimated branded searches, -17.7% vs prior month. Share +0.4 points.

Compare search popularity between Pit Boss and its closest rivals

How has branded search demand for Pit Boss changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Pit Boss worldwide rose from 78.6K to 92.1K.
  • Across the 12 months ending September 2026, Pit Boss’ estimated Share of Search among portable grill brands worldwide increased from 5.6% to 6.5%.
  • Across the 12 months ending September 2026, Pit Boss’ estimated Share of Search among portable grill brands worldwide peaked at 7.4% in December 2025 and was lowest at 4.8% in January 2026.
  • Across the 12 months ending September 2026, Pit Boss rose from 6th to 5th among portable grill brands worldwide.

How did search popularity change for portable grill brands worldwide in September 2026?

  1. In September 2026, Pit Boss overtook Traeger to rank 5th among portable grill brands worldwide, with 6.5% estimated Share of Search.

  2. In September 2026, Cuisinart gained estimated Share of Search among portable grill brands worldwide, from 13.8% to 15%.

  3. In September 2026, Napoleon lost estimated Share of Search among portable grill brands worldwide, from 9.7% to 7.7%.

  4. In September 2026, Weber lost estimated Share of Search among portable grill brands worldwide, from 48.6% to 47.4%.

  5. Coleman’s estimated Share of Search among portable grill brands worldwide has gained ground for 3 months in a row, from 13.7% to 17% in September 2026.

Where does Pit Boss compete?

Pit Boss is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Portable grill brands5th of 66.5%Shown above
Grill brush brands5th of 67.1%Show ranking
Grill mat brands4th of 57.8%Show ranking
Smoker brands2nd of 510.5%Show ranking
Meat probe brands1st of 342.7%Show ranking
Portable smoker brands1st of 347.3%Show ranking
Smoker cover brands1st of 347.3%Show ranking

How is Pit Boss measured?

Brandwave collects information about searches that people make online using Pit Boss’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • pit boss
  • pit boss grills

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How the Brand Demand Index is measured

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Is Pit Boss your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.