Brandwave

How popular isPit Boss in search?

In September 2026, there were an estimated 92.1K branded searches for Pit Boss worldwide which is up 17.2% over the last 12 months. Pit Boss holds 7.1% estimated Share of Search among grill brush brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Weber51.8%
  2. Cuisinart16.4%
  3. Oxo9.3%
  4. Napoleon8.4%
  5. Pit Boss7.1%
  6. Traeger7%
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Which grill brush brands compete with Pit Boss?

Pit Boss against grill brush brands worldwide, by month

Share of Search by month for Weber, Cuisinart, Oxo, Napoleon, Pit Boss, Traeger. The figures are in the table below the chart.

View monthly share of search table
MonthWeberCuisinartOxoNapoleonPit BossTraeger
Oct 202548.5%20.1%11.4%6.8%6.2%7.1%
Nov 202542.7%24.4%10.3%5.5%7.7%9.3%
Dec 202541.5%27.1%8.8%4.8%7.9%9.9%
Jan 202643.7%27.2%10.4%5.6%5.3%7.8%
Feb 202650.5%18.6%9.6%8%6%7.2%
Mar 202653.1%15.7%6.4%12.6%6.1%6%
Apr 202658.5%9.1%5.1%15.7%5.9%5.8%
May 202659.1%9.3%4.5%15.1%5.7%6.2%
Jun 202654%10.2%5.7%15%7.3%8%
Jul 202654.1%13.2%6.3%13.8%6.6%5.9%
Aug 202654.1%15.3%7.3%10.8%5.8%6.7%
Sep 202651.8%16.4%9.3%8.4%7.1%7%
  1. 1.Weber

    51.8%

    Held 1st. 670K estimated branded searches, -25.1% vs prior month. Share -2.4 points.

  2. 2.Cuisinart

    16.4%

    Held 2nd. 213K estimated branded searches, -16% vs prior month. Share +1.1 points.

  3. 3.Oxo

    9.3%

    Moved from 4th to 3rd. 120K estimated branded searches, 0% vs prior month. Share +2 points.

  4. 4.Napoleon

    8.4%

    Moved from 3rd to 4th. 109K estimated branded searches, -39.2% vs prior month. Share -2.4 points.

  5. 5.Pit Boss

    7.1%

    Moved from 6th to 5th. 92.1K estimated branded searches, -4.3% vs prior month. Share +1.3 points.

  6. Moved from 5th to 6th. 90.5K estimated branded searches, -17.7% vs prior month. Share +0.3 points.

Compare search popularity between Pit Boss and its closest rivals

How has branded search demand for Pit Boss changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Pit Boss worldwide rose from 78.6K to 92.1K.
  • Across the 12 months ending September 2026, Pit Boss’ estimated Share of Search among grill brush brands worldwide increased from 6.2% to 7.1%.
  • Across the 12 months ending September 2026, Pit Boss’ estimated Share of Search among grill brush brands worldwide peaked at 7.9% in December 2025 and was lowest at 5.3% in January 2026.
  • Across the 12 months ending September 2026, Pit Boss rose from 6th to 5th among grill brush brands worldwide.

How did search popularity change for grill brush brands worldwide in September 2026?

  1. In September 2026, Oxo overtook Napoleon to rank 3rd among grill brush brands worldwide, with 9.3% estimated Share of Search.

  2. In September 2026, Pit Boss overtook Traeger to rank 5th among grill brush brands worldwide, with 7.1% estimated Share of Search.

  3. In September 2026, Cuisinart gained estimated Share of Search among grill brush brands worldwide, from 15.3% to 16.4%.

  4. In September 2026, Napoleon lost estimated Share of Search among grill brush brands worldwide, from 10.8% to 8.4%.

  5. In September 2026, Weber lost estimated Share of Search among grill brush brands worldwide, from 54.1% to 51.8%.

Where does Pit Boss compete?

Pit Boss is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Portable grill brands5th of 66.5%Show ranking
Grill brush brands5th of 67.1%Shown above
Grill mat brands4th of 57.8%Show ranking
Smoker brands2nd of 510.5%Show ranking
Meat probe brands1st of 342.7%Show ranking
Portable smoker brands1st of 347.3%Show ranking
Smoker cover brands1st of 347.3%Show ranking

How is Pit Boss measured?

Brandwave collects information about searches that people make online using Pit Boss’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • pit boss
  • pit boss grills

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How the Brand Demand Index is measured

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Is Pit Boss your brand?

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