Brandwave

How popular isPit Boss?

In September 2026, people searched for Pit Boss by name about 133,000 times worldwide, a 25.4% increase from the previous year. These searches made up 35.2% of all global pellet grill brand searches, placing Pit Boss first out of eight brands. When we asked both ChatGPT and Google AI Overviews about pellet grill brands, Pit Boss appeared in all answers and was the second most recommended of the eight.

Search and AI answers in September 2026

Pit Boss is the most searched of 8 competitors and the second most recommended in AI answers.

  1. Pit BossShare of searches 35.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. TraegerShare of searches 27.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. RecteqShare of searches 16.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. WeberShare of searches 8.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. Z GrillsShare of searches 6.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th

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Top pellet grill brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Pit Boss appeared in all five answers. Pit Boss is the second most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Traeger1st
  2. Pit Boss2nd
  3. Weber3rd
  4. Recteq4th
  5. Camp Chef5th
  6. Z Grills6th
  7. Green Mountain Grills–
  8. Louisiana Grills–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Pit Boss5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Traeger5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Weber4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Recteq3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Camp Chef2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Z Grills1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Green Mountain Grills0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Louisiana Grills0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pellet grill brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Which pellet grill brands compete with Pit Boss?

Pit Boss against pellet grill brands worldwide, by month

Share of searches by month for Pit Boss, Traeger, Recteq, Weber, Z Grills, Green Mountain Grills, Camp Chef. The figures are in the table below the chart.

View monthly share of searches table
MonthPit BossTraegerRecteqWeberZ GrillsGreen Mountain GrillsCamp ChefLouisiana Grills
Oct 202529.3%30.2%17.7%6.8%9.1%3.1%2.7%0.97%
Nov 202530%32.9%15.8%5.8%9.9%2.7%2.1%0.72%
Dec 202531.1%34.1%16.4%5%8.4%2.4%1.8%0.74%
Jan 202627.3%36.3%14.6%7.5%8.9%2.5%2%0.96%
Feb 202630.9%31.9%15.6%7.8%7.8%2.7%2.5%0.85%
Mar 202631.5%28.1%16.8%8.7%8.4%2.9%2.7%0.92%
Apr 202634%28.8%14.3%10.3%7.1%2.5%2.2%0.77%
May 202629.6%30.7%15%11.3%7.5%2.6%2.5%0.82%
Jun 202633.3%32.2%12.9%9.7%6.5%2.7%2.1%0.7%
Jul 202634.5%29%14.2%8.9%7.1%2.9%2.4%0.95%
Aug 202632%30.8%14.8%8.9%7.6%2.6%2.5%0.81%
Sep 202635.2%27.8%16.6%8.3%6.8%2.3%2.2%0.74%

  1. 1.Pit Boss

    35.2%

    Held 1st. 115K estimated branded searches, 0% vs prior month. Share +3.2 points.

  2. 2.Traeger

    27.8%

    Held 2nd. 90.5K estimated branded searches, -17.7% vs prior month. Share -2.9 points.

  3. 3.Recteq

    16.6%

    Held 3rd. 53.9K estimated branded searches, +1.5% vs prior month. Share +1.7 points.

  4. 4.Weber

    8.3%

    Held 4th. 27.1K estimated branded searches, -14.5% vs prior month. Share -0.5 points.

  5. 5.Z Grills

    6.8%

    Held 5th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.8 points.

  6. 6.Green Mountain Grills

    2.3%

    Held 6th. 7.6K estimated branded searches, -19.1% vs prior month. Share -0.3 points.

  7. 7.Camp Chef

    2.2%

    Held 7th. 7.3K estimated branded searches, -18.9% vs prior month. Share -0.3 points.

  8. 8.Louisiana Grills

    0.74%

    Held 8th. 2.4K estimated branded searches, -17.2% vs prior month. Share -0.1 points.

Compare popularity between Pit Boss and its closest rivals

Every comparison with Pit Boss

22 comparisons

How has branded search demand for Pit Boss changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Pit Boss worldwide rose from 106K to 133K.
  • Across the 12 months ending September 2026, Pit Boss’ share of searches among pellet grill brands worldwide increased from 29.3% to 35.2%.
  • Across the 12 months ending September 2026, Pit Boss’ share of searches among pellet grill brands worldwide peaked at 35.2% in September 2026 and was lowest at 27.3% in January 2026.
  • Across the 12 months ending September 2026, Pit Boss rose from 2nd to 1st among pellet grill brands worldwide.

How did search popularity change for pellet grill brands worldwide in September 2026?

6 changes

  1. In September 2026, Pit Boss gained share of searches among pellet grill brands worldwide, from 32% to 35.2%.

  2. In September 2026, Recteq gained share of searches among pellet grill brands worldwide, from 14.8% to 16.6%.

  3. In September 2026, Traeger lost share of searches among pellet grill brands worldwide, from 30.8% to 27.8%.

  4. In September 2026, Z Grills lost share of searches among pellet grill brands worldwide, from 7.6% to 6.8%.

  5. In September 2026, Weber lost share of searches among pellet grill brands worldwide, from 8.9% to 8.3%.

  6. Estimated monthly branded searches for Green Mountain Grills worldwide fell 19.1% over 12 measured months, from 9.4K to 7.6K in September 2026.

How are Pit Boss’ branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Pit Boss’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • pit boss
  • pit boss grills
  • pit boss pellet grill

Do you work for Pit Boss? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Pit Boss compete?

Pit Boss is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Portable grill brands6th of 76.2%Show ranking
Grill brush brands5th of 97.4%Show ranking
Grill mat brands4th of 58.2%Show ranking
Smoker brands2nd of 510.5%Show ranking
Portable smoker brands2nd of 418.6%Show ranking
Pellet grill brands1st of 835.2%Shown above
Meat probe brands1st of 536.1%Show ranking
Smoker cover brands2nd of 638.4%Show ranking
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