Brandwave

Pit Boss vs Traeger:Which is more popular?

In September 2026, Pit Boss had more branded searches than Traeger among pellet grill brands worldwide. Pit Boss had about 115,000 branded searches, while Traeger had 90,500. Pit Boss made up 35.2% of all pellet grill brand searches we track, and Traeger accounted for 27.8%. When we asked ChatGPT and Google AI Overviews about pellet grill brands, both Pit Boss and Traeger appeared in all five answers. Traeger was mentioned before Pit Boss in four out of five answers.

Among pellet grill brands worldwide in September 2026

Who do people search for more?

Pit Boss, about 27% more searches than Traeger

Pit Boss 115K searchesTraeger 90.5K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Pit Boss in 5 of 5Traeger in 5 of 5

Who does AI recommend more?

Traeger, named ahead of Pit Boss in 4 of 5 answers

Traeger first in 4Pit Boss first in 1

Follow Pit Boss vs Traeger and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top pellet grill brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Pit Boss and Traeger showed up in all five answers. Traeger was listed before Pit Boss in four of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Traeger1st
  2. Pit Boss2nd
  3. Weber3rd
  4. Recteq4th
  5. Camp Chef5th
  6. Z Grills6th
  7. Green Mountain Grills–
  8. Louisiana Grills–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Pit Boss5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Traeger5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Weber4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Recteq3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Camp Chef2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Z Grills1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Green Mountain Grills0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Louisiana Grills0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pellet grill brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Pit Boss or Traeger more popular in search?

This chart shows how often people search Google for Pit Boss and Traeger by name. Each line represents a brand's share of searches for all eight pellet grill brands we track, month by month, from English-language searches worldwide.

Pit Boss and Traeger among pellet grill brands worldwide, by month

Share of searches by month for Pit Boss, Traeger. The figures are in the table below the chart.

View monthly share of searches table
MonthPit BossTraegerRecteqWeberZ GrillsGreen Mountain GrillsCamp ChefLouisiana Grills
Oct 202529.3%30.2%17.7%6.8%9.1%3.1%2.7%0.97%
Nov 202530%32.9%15.8%5.8%9.9%2.7%2.1%0.72%
Dec 202531.1%34.1%16.4%5%8.4%2.4%1.8%0.74%
Jan 202627.3%36.3%14.6%7.5%8.9%2.5%2%0.96%
Feb 202630.9%31.9%15.6%7.8%7.8%2.7%2.5%0.85%
Mar 202631.5%28.1%16.8%8.7%8.4%2.9%2.7%0.92%
Apr 202634%28.8%14.3%10.3%7.1%2.5%2.2%0.77%
May 202629.6%30.7%15%11.3%7.5%2.6%2.5%0.82%
Jun 202633.3%32.2%12.9%9.7%6.5%2.7%2.1%0.7%
Jul 202634.5%29%14.2%8.9%7.1%2.9%2.4%0.95%
Aug 202632%30.8%14.8%8.9%7.6%2.6%2.5%0.81%
Sep 202635.2%27.8%16.6%8.3%6.8%2.3%2.2%0.74%

How has the Pit Boss and Traeger comparison changed over the last 12 months?

3 findings
  • The lead changed hands 3 times in the 12 months ending September 2026: Pit Boss took it in March 2026, Traeger took it in May 2026, Pit Boss took it in June 2026.
  • Across the 12 months ending September 2026, Pit Boss’ share of searches among pellet grill brands worldwide moved from 29.3% to 35.2%, and its estimated monthly branded searches moved from 87.6K to 115K.
  • Across the 12 months ending September 2026, Traeger’s share of searches among pellet grill brands worldwide moved from 30.2% to 27.8%, and its estimated monthly branded searches held steady at 90.5K.

How did search popularity change for pellet grill brands worldwide in September 2026?

2 changes
  1. In September 2026, Pit Boss gained share of searches among pellet grill brands worldwide, from 32% to 35.2%.

  2. In September 2026, Traeger lost share of searches among pellet grill brands worldwide, from 30.8% to 27.8%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Pit Boss’ and Traeger’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Pit Boss

2 branded search terms

  • pit boss
  • pit boss pellet grill

Traeger

1 branded search term

  • traeger

How the Brand Demand Index is measured

Other head-to-heads among pellet grill brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.