Traeger vs Z Grills:Which is more popular?
In September 2026, Traeger had more branded searches than Z Grills among pellet grill brands worldwide. Traeger had about 90,500 branded searches, while Z Grills had 22,200. Traeger made up 27.8% of all pellet grill brand searches we track, and Z Grills accounted for 6.8%. When we asked ChatGPT and Google AI Overviews about pellet grill brands, Traeger appeared in all five answers and Z Grills in one. Traeger was mentioned before Z Grills in every answer.
Who do people search for more?
Traeger, about 4 searches for every 1 for Z Grills
Who does AI mention more?
Traeger, mentioned in every answer we collected
Who does AI recommend more?
Traeger, named ahead of Z Grills in every answer
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Top pellet grill brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Traeger appeared in all five answers. Z Grills was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Traeger was listed before Z Grills in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Traeger1st
Pit Boss2nd
Weber3rd
Recteq4th
Camp Chef5th
Z Grills6th
Green Mountain Grills–
Louisiana Grills–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Pit Boss5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Traeger5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Weber4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Recteq3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Camp Chef2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Z Grills1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Green Mountain Grills0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Louisiana Grills0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pellet grill brands
5 answers
Asked ChatGPT
“Which pellet grill should I buy?”
Asked ChatGPT
“What are the best pellet grill brands?”
Asked ChatGPT
“What's the best pellet grill for a beginner?”
Searched Google, AI Overview
“pellet grill”
Searched Google, AI Overview
“best pellet grill”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is Traeger or Z Grills more popular in search?
This chart shows how often people search Google for Traeger and Z Grills by name. Each line represents a brand's share of searches for all eight pellet grill brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Traeger, Z Grills. The figures are in the table below the chart.
View monthly share of searches table
| Month | Pit Boss | Traeger | Recteq | Weber | Z Grills | Green Mountain Grills | Camp Chef | Louisiana Grills |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.3% | 30.2% | 17.7% | 6.8% | 9.1% | 3.1% | 2.7% | 0.97% |
| Nov 2025 | 30% | 32.9% | 15.8% | 5.8% | 9.9% | 2.7% | 2.1% | 0.72% |
| Dec 2025 | 31.1% | 34.1% | 16.4% | 5% | 8.4% | 2.4% | 1.8% | 0.74% |
| Jan 2026 | 27.3% | 36.3% | 14.6% | 7.5% | 8.9% | 2.5% | 2% | 0.96% |
| Feb 2026 | 30.9% | 31.9% | 15.6% | 7.8% | 7.8% | 2.7% | 2.5% | 0.85% |
| Mar 2026 | 31.5% | 28.1% | 16.8% | 8.7% | 8.4% | 2.9% | 2.7% | 0.92% |
| Apr 2026 | 34% | 28.8% | 14.3% | 10.3% | 7.1% | 2.5% | 2.2% | 0.77% |
| May 2026 | 29.6% | 30.7% | 15% | 11.3% | 7.5% | 2.6% | 2.5% | 0.82% |
| Jun 2026 | 33.3% | 32.2% | 12.9% | 9.7% | 6.5% | 2.7% | 2.1% | 0.7% |
| Jul 2026 | 34.5% | 29% | 14.2% | 8.9% | 7.1% | 2.9% | 2.4% | 0.95% |
| Aug 2026 | 32% | 30.8% | 14.8% | 8.9% | 7.6% | 2.6% | 2.5% | 0.81% |
| Sep 2026 | 35.2% | 27.8% | 16.6% | 8.3% | 6.8% | 2.3% | 2.2% | 0.74% |
How has the Traeger and Z Grills comparison changed over the last 12 months?
3 findings
- Traeger was ahead of Z Grills in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Traeger’s share of searches among pellet grill brands worldwide moved from 30.2% to 27.8%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 12 months ending September 2026, Z Grills’ share of searches among pellet grill brands worldwide moved from 9.1% to 6.8%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
How did search popularity change for pellet grill brands worldwide in September 2026?
2 changes
In September 2026, Traeger lost share of searches among pellet grill brands worldwide, from 30.8% to 27.8%.
In September 2026, Z Grills lost share of searches among pellet grill brands worldwide, from 7.6% to 6.8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Traeger’s and Z Grills’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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