How popular isLynx in search?

In September 2026, there were an estimated 673K branded searches for Lynx worldwide which is down 18.2% over the last 12 months. Lynx holds 25.6% estimated Share of Search among gas grill brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

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Which gas grill brands compete with Lynx?

Lynx against gas grill brands worldwide, by month

Month	KitchenAid	Lynx	Weber	Coleman	Napoleon	Traeger
Oct 2025	41%	26.1%	19.6%	7.8%	2.7%	2.9%
Nov 2025	48.8%	20.1%	18.6%	6%	2.4%	4%
Dec 2025	47.4%	24.1%	16.7%	5.9%	1.9%	4%
Jan 2026	41.1%	25.8%	19.4%	7.7%	2.5%	3.4%
Feb 2026	38.8%	24.3%	22.8%	7.3%	3.6%	3.3%
Mar 2026	31%	23.7%	28.3%	7.1%	6.7%	3.2%
Apr 2026	27.5%	17.5%	35.6%	6.4%	9.5%	3.5%
May 2026	22.5%	17.1%	39.7%	6.3%	10.2%	4.2%
Jun 2026	25.8%	19.9%	33%	7.3%	9.1%	4.9%
Jul 2026	27.5%	21.2%	31.8%	7.8%	8.1%	3.5%
Aug 2026	29.6%	22.5%	30%	8.2%	6%	3.7%
Sep 2026	33.6%	25.6%	25.5%	7.7%	4.1%	3.4%

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, moved from 2nd to 1st	KitchenAid	33.6%	884K	0%	+4 pointsmoved from 2nd to 1st
2, moved from 3rd to 2nd	Lynx Unilever	25.6%	673K	0%	+3.1 pointsmoved from 3rd to 2nd
3, moved from 1st to 3rd	Weber	25.5%	670K	-25.1%	-4.5 pointsmoved from 1st to 3rd
4, held 4th	Coleman	7.7%	201K	-18.3%	-0.6 points
5, held 5th	Napoleon	4.1%	109K	-39.2%	-1.8 points
6, held 6th	Traeger	3.4%	90.5K	-17.7%	-0.2 points

1.KitchenAid
33.6%
Moved from 2nd to 1st. 884K estimated branded searches, 0% vs prior month. Share +4 points.
2.Lynx
25.6%
Moved from 3rd to 2nd. 673K estimated branded searches, 0% vs prior month. Share +3.1 points.
3.Weber
25.5%
Moved from 1st to 3rd. 670K estimated branded searches, -25.1% vs prior month. Share -4.5 points.
4.Coleman
7.7%
Held 4th. 201K estimated branded searches, -18.3% vs prior month. Share -0.6 points.
5.Napoleon
4.1%
Held 5th. 109K estimated branded searches, -39.2% vs prior month. Share -1.8 points.
6.Traeger
3.4%
Held 6th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.2 points.

Compare search popularity between Lynx and its closest rivals

Every comparison with Lynx

8 comparisons

How has branded search demand for Lynx changed worldwide over the last 12 months?

2 findings

Across the 12 months ending September 2026, estimated monthly branded searches for Lynx worldwide fell from 823K to 673K.
Across the 12 months ending September 2026, Lynx’s estimated Share of Search among gas grill brands worldwide peaked at 26.1% in October 2025 and was lowest at 17.1% in May 2026.

How did search popularity change for gas grill brands worldwide in September 2026?

5 changes

In September 2026, KitchenAid overtook Weber to become the leader among gas grill brands worldwide, with 33.6% estimated Share of Search.
In September 2026, Lynx overtook Weber to rank 2nd among gas grill brands worldwide, with 25.6% estimated Share of Search.
In September 2026, Weber lost estimated Share of Search among gas grill brands worldwide, from 30% to 25.5%.
In September 2026, Napoleon lost estimated Share of Search among gas grill brands worldwide, from 6% to 4.1%.
In September 2026, Coleman lost estimated Share of Search among gas grill brands worldwide, from 8.2% to 7.7%.

Where does Lynx compete?

Lynx is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.

Competitor set	Rank	Share of Search	Ranking
Body spray brands	2nd of 4	22.8%	Show ranking
Gas grill brands	2nd of 6	25.6%	Shown above

How is Lynx measured?

Brandwave collects information about searches that people make online using Lynx’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term