Brandwave

How popular isColeman in search?

In August 2026, there were an estimated 40.5K branded searches for Coleman worldwide which is up 123.8% over the last 11 months. Coleman holds 4% estimated Share of Search among camping lanterns worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Fenix54.8%
  2. Black Diamond36.7%
  3. Coleman4%
  4. Goal Zero2.5%
  5. BioLite1.8%
  6. LuminAID0.09%
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Which camping lanterns compete with Coleman?

Coleman against camping lanterns worldwide, by month

Share of Search by month for Fenix, Black Diamond, Coleman, Goal Zero. The figures are in the table below the chart.

View monthly share of search table
MonthFenixBlack DiamondColemanGoal ZeroBioLiteLuminAID
Oct 202556.1%37.5%1.8%2.6%1.8%0.09%
Nov 202551.5%42.2%1.7%2.4%2.1%0.15%
Dec 202551.8%42.4%1.7%2.4%1.7%0.07%
Jan 202651.5%42.2%1.7%2.5%2.1%0.09%
Feb 202656.8%38%1.5%2.1%1.5%0.05%
Mar 202655.9%37.4%2.3%2.6%1.8%0.09%
Apr 202655.6%37.2%2.7%2.5%1.8%0.09%
May 202655%36.8%3.3%2.6%2.2%0.03%
Jun 202654.1%36.2%4.9%2.6%2.2%0.07%
Jul 202655.1%36.9%4.1%2.1%1.8%0.07%
Aug 202654.8%36.7%4%2.5%1.8%0.09%
Sep 2026——————

  1. 1.Fenix

    54.8%

    Held 1st. 550K estimated branded searches, 0% vs prior month. Share -0.2 points.

  2. 2.Black Diamond

    36.7%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share -0.2 points.

  3. 3.Coleman

    4%

    Held 3rd. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Goal Zero

    2.5%

    Held 4th. 25.5K estimated branded searches, +19.8% vs prior month. Share +0.4 points.

  5. 5.BioLite

    1.8%

    Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.LuminAID

    0.09%

    Held 6th. 880 estimated branded searches, +22.2% vs prior month. Share 0 points.

Compare search popularity between Coleman and its closest rivals

How has branded search demand for Coleman changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Coleman worldwide rose from 18.1K to 40.5K.
  • Across the 11 months ending August 2026, Coleman’s estimated Share of Search among camping lanterns worldwide increased from 1.8% to 4%.
  • Across the 11 months ending August 2026, Coleman’s estimated Share of Search among camping lanterns worldwide peaked at 4.9% in June 2026 and was lowest at 1.5% in February 2026.
  • Across the 11 months ending August 2026, Coleman rose from 5th to 3rd among camping lanterns worldwide.

How did search popularity change for camping lanterns worldwide in August 2026?

  1. Estimated monthly branded searches for Coleman worldwide rose 123.8% over 11 measured months, from 18.1K to 40.5K in August 2026.

Where does Coleman compete?

Coleman is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Camping tent brands4th of 53.8%Show ranking
Camping chair brands3rd of 53.9%Show ranking
Camping lanterns3rd of 64%Shown above
Camping stove brands4th of 54.6%Show ranking
Swimming pool brands4th of 65.9%Show ranking
Camping lantern brands3rd of 56.6%Show ranking
Camping furniture1st of 639%Show ranking

How is Coleman measured?

Brandwave collects information about searches that people make online using Coleman’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • coleman tent

Do you work for Coleman? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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