Brandwave

How popular isGoal Zero in search?

In August 2026, there were an estimated 25.5K branded searches for Goal Zero worldwide which held steady over the last 11 months. Goal Zero holds 2.5% estimated Share of Search among camping lanterns worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Fenix54.8%
  2. Black Diamond36.7%
  3. Coleman4%
  4. Goal Zero2.5%
  5. BioLite1.8%
  6. LuminAID0.09%
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Which camping lanterns compete with Goal Zero?

Goal Zero against camping lanterns worldwide, by month

Share of Search by month for Fenix, Black Diamond, Coleman, Goal Zero. The figures are in the table below the chart.

View monthly share of search table
MonthFenixBlack DiamondColemanGoal ZeroBioLiteLuminAID
Oct 202556.1%37.5%1.8%2.6%1.8%0.09%
Nov 202551.5%42.2%1.7%2.4%2.1%0.15%
Dec 202551.8%42.4%1.7%2.4%1.7%0.07%
Jan 202651.5%42.2%1.7%2.5%2.1%0.09%
Feb 202656.8%38%1.5%2.1%1.5%0.05%
Mar 202655.9%37.4%2.3%2.6%1.8%0.09%
Apr 202655.6%37.2%2.7%2.5%1.8%0.09%
May 202655%36.8%3.3%2.6%2.2%0.03%
Jun 202654.1%36.2%4.9%2.6%2.2%0.07%
Jul 202655.1%36.9%4.1%2.1%1.8%0.07%
Aug 202654.8%36.7%4%2.5%1.8%0.09%
Sep 2026——————

  1. 1.Fenix

    54.8%

    Held 1st. 550K estimated branded searches, 0% vs prior month. Share -0.2 points.

  2. 2.Black Diamond

    36.7%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share -0.2 points.

  3. 3.Coleman

    4%

    Held 3rd. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Goal Zero

    2.5%

    Held 4th. 25.5K estimated branded searches, +19.8% vs prior month. Share +0.4 points.

  5. 5.BioLite

    1.8%

    Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.LuminAID

    0.09%

    Held 6th. 880 estimated branded searches, +22.2% vs prior month. Share 0 points.

Compare search popularity between Goal Zero and its closest rivals

How has branded search demand for Goal Zero changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Goal Zero worldwide held steady, from 25.7K to 25.5K.
  • Across the 11 months ending August 2026, Goal Zero fell from 3rd to 4th among camping lanterns worldwide.

How did search popularity change for camping lanterns worldwide in August 2026?

  1. Estimated monthly branded searches for Coleman worldwide rose 123.8% over 11 measured months, from 18.1K to 40.5K in August 2026.

Where does Goal Zero compete?

Goal Zero is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Power stations5th of 60.85%Show ranking
Portable power station brands5th of 50.85%Show ranking
Solar chargers5th of 60.95%Show ranking
Camping lanterns4th of 62.5%Shown above
Camping lantern brands4th of 54.1%Show ranking

How is Goal Zero measured?

Brandwave collects information about searches that people make online using Goal Zero’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • goal zero
  • goal zero power station
  • goal zero solar generator
  • goal zero yeti
  • goalzero
  • goalzero com
  • power station goal zero

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How the Brand Demand Index is measured

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