Brandwave

Goal Zero vs LuminAID:Which is more popular by branded search?

In August 2026, Goal Zero had more branded searches than LuminAID among camping lanterns worldwide. Goal Zero was estimated to have 25.5K branded searches compared to LuminAID’s 880, and held a 2.5% Share of Search versus LuminAID’s 0.09%. These are worldwide searches for English-language branded terms.

Share of Search among camping lanterns worldwide in August 2026Which is more popular in search, Goal Zero or LuminAID?
Goal Zero2.5%25.5K searches
vs
LuminAID0.09%880 searches

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Which is more popular in search, Goal Zero or LuminAID?

Compare the camping lanterns shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Goal Zero and LuminAID among camping lanterns worldwide, by month

Share of Search by month for Goal Zero, LuminAID. The figures are in the table below the chart.

View monthly share of search table
MonthFenixBlack DiamondColemanGoal ZeroBioLiteLuminAID
Oct 202556.1%37.5%1.8%2.6%1.8%0.09%
Nov 202551.5%42.2%1.7%2.4%2.1%0.15%
Dec 202551.8%42.4%1.7%2.4%1.7%0.07%
Jan 202651.5%42.2%1.7%2.5%2.1%0.09%
Feb 202656.8%38%1.5%2.1%1.5%0.05%
Mar 202655.9%37.4%2.3%2.6%1.8%0.09%
Apr 202655.6%37.2%2.7%2.5%1.8%0.09%
May 202655%36.8%3.3%2.6%2.2%0.03%
Jun 202654.1%36.2%4.9%2.6%2.2%0.07%
Jul 202655.1%36.9%4.1%2.1%1.8%0.07%
Aug 202654.8%36.7%4%2.5%1.8%0.09%
Sep 2026——————

How has the Goal Zero and LuminAID comparison changed over the last 12 months?

  • Goal Zero was ahead of LuminAID in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Goal Zero’s estimated Share of Search among camping lanterns worldwide moved from 2.6% to 2.5%, and its estimated monthly branded searches moved from 25.7K to 25.5K.
  • Across the 11 months ending August 2026, LuminAID’s estimated Share of Search among camping lanterns worldwide held steady at 0.09%, and its estimated monthly branded searches held steady at 880.

How did search popularity change for camping lanterns worldwide in August 2026?

Neither Goal Zero nor LuminAID moved beyond provider rounding among camping lanterns in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Goal Zero’s and LuminAID’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Goal Zero

7 branded search terms

  • goal zero
  • goal zero power station
  • goal zero solar generator
  • goal zero yeti
  • goalzero
  • goalzero com
  • power station goal zero

LuminAID

1 branded search term

  • luminaid lantern

How the Brand Demand Index is measured

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