How popular isGoal Zero in search?
In August 2026, there were an estimated 25.5K branded searches for Goal Zero worldwide which held steady over the last 11 months. Goal Zero holds 4.1% estimated Share of Search among camping lantern brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Black Diamond59.6%
Lumos26.7%Coleman6.6%
Goal Zero4.1%
BioLite2.9%
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Which camping lantern brands compete with Goal Zero?
Share of Search by month for Black Diamond, Lumos, Coleman, Goal Zero, BioLite. The figures are in the table below the chart.
View monthly share of search table
| Month | Black Diamond | Lumos | Coleman | Goal Zero | BioLite |
|---|---|---|---|---|---|
| Oct 2025 | 58.3% | 31.9% | 2.9% | 4.1% | 2.9% |
| Nov 2025 | 66.1% | 24.2% | 2.7% | 3.8% | 3.3% |
| Dec 2025 | 63.1% | 28.2% | 2.5% | 3.6% | 2.5% |
| Jan 2026 | 62.7% | 28% | 2.5% | 3.7% | 3.1% |
| Feb 2026 | 63.1% | 28.3% | 2.5% | 3.6% | 2.5% |
| Mar 2026 | 61.4% | 27.6% | 3.7% | 4.3% | 3% |
| Apr 2026 | 45.6% | 45.6% | 3.4% | 3.1% | 2.2% |
| May 2026 | 53% | 35.4% | 4.8% | 3.7% | 3.2% |
| Jun 2026 | 51.7% | 34.5% | 7% | 3.7% | 3.1% |
| Jul 2026 | 56.7% | 31% | 6.2% | 3.3% | 2.8% |
| Aug 2026 | 59.6% | 26.7% | 6.6% | 4.1% | 2.9% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.6% | 368K | 0% | +2.9 points | |
| 2, held 2nd | 26.7% | 165K | -17.9% | -4.2 points | |
| 3, held 3rd | 6.6% | 40.5K | 0% | +0.3 points | |
| 4, held 4th | 4.1% | 25.5K | +19.8% | +0.9 points | |
| 5, held 5th | 2.9% | 18.1K | 0% | +0.1 points |
59.6%
Held 1st. 368K estimated branded searches, 0% vs prior month. Share +2.9 points.
2.
Lumos26.7%
Held 2nd. 165K estimated branded searches, -17.9% vs prior month. Share -4.2 points.
3.
6.6%
Held 3rd. 40.5K estimated branded searches, 0% vs prior month. Share +0.3 points.
4.1%
Held 4th. 25.5K estimated branded searches, +19.8% vs prior month. Share +0.9 points.
5.
BioLite2.9%
Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare search popularity between Goal Zero and its closest rivals
How has branded search demand for Goal Zero changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Goal Zero worldwide held steady, from 25.7K to 25.5K.
- Across the 11 months ending August 2026, Goal Zero’s estimated Share of Search among camping lantern brands worldwide peaked at 4.3% in March 2026 and was lowest at 3.1% in April 2026.
- Across the 11 months ending August 2026, Goal Zero fell from 3rd to 4th among camping lantern brands worldwide.
How did search popularity change for camping lantern brands worldwide in August 2026?
4 changes
In August 2026, Black Diamond gained estimated Share of Search among camping lantern brands worldwide, from 56.7% to 59.6%.
In August 2026, Goal Zero gained estimated Share of Search among camping lantern brands worldwide, from 3.3% to 4.1%.
In August 2026, Lumos lost estimated Share of Search among camping lantern brands worldwide, from 31% to 26.7%.
Estimated monthly branded searches for Coleman worldwide rose 123.8% over 11 measured months, from 18.1K to 40.5K in August 2026.
Where does Goal Zero compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Power stations | 5th of 6 | 0.85% | Show ranking |
| Portable power station brands | 5th of 5 | 0.85% | Show ranking |
| Solar chargers | 5th of 6 | 0.95% | Show ranking |
| Camping lanterns | 4th of 6 | 2.5% | Show ranking |
| Camping lantern brands | 4th of 5 | 4.1% | Shown above |
How is Goal Zero measured?
Brandwave collects information about searches that people make online using Goal Zero’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
7 branded search terms
- goal zero
- goal zero power station
- goal zero solar generator
- goal zero yeti
- goalzero
- goalzero com
- power station goal zero
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Is Goal Zero your brand?
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