Brandwave

How popular isFenix?

In September 2026, people searched for Fenix by name about 21,000 times worldwide, about the same as the previous year. These searches made up 1.5% of all global camping lantern brand searches, placing Fenix sixth out of seven brands. When we asked both ChatGPT and Google AI Overviews about camping lantern brands, Fenix appeared in one of the five answers and was the sixth most recommended of the seven.

Search and AI answers in September 2026

Fenix is the sixth most searched of 7 competitors and the sixth most recommended in AI answers.

  1. Black DiamondShare of searches 44.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  2. ColemanShare of searches 29%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  3. LumosShare of searches 19.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Goal ZeroShare of searches 2.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. FenixShare of searches 1.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th

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Top camping lantern brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fenix was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Fenix is the sixth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Goal Zero1st
  2. BioLite2nd
  3. Black Diamond3rd
  4. Coleman4th
  5. LuminAID5th
  6. Fenix6th
  7. Lumos–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Black Diamond5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Coleman4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Goal Zero4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BioLite4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LuminAID2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fenix1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lumos0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about camping lantern brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which camping lantern brands compete with Fenix?

Fenix against camping lantern brands worldwide, by month

Share of searches by month for Black Diamond, Coleman, Lumos, Goal Zero, BioLite, Fenix. The figures are in the table below the chart.

View monthly share of searches table
MonthBlack DiamondColemanLumosGoal ZeroBioLiteFenixLuminAID
Oct 202540.6%30.8%22.2%2.5%2%1.4%0.49%
Nov 202546.8%29%17.2%2.4%2.3%1.6%0.73%
Dec 202545.5%27.9%20.3%2.3%1.8%1.6%0.52%
Jan 202644.8%29%20%2.3%2.2%1.3%0.46%
Feb 202645.6%28.3%20.5%2.3%1.8%1.1%0.42%
Mar 202642.2%32.5%18.9%2.6%2.1%1.2%0.51%
Apr 202634.1%26.7%34.1%2.1%1.7%0.8%0.42%
May 202637.7%30.8%25.2%2.3%2.8%0.9%0.33%
Jun 202635%35.9%23.4%2.2%2.1%1%0.41%
Jul 202639.6%33.3%21.7%2%1.9%0.94%0.55%
Aug 202641%34.4%18.4%2.5%2%1.2%0.5%
Sep 202644.3%29%19.8%2.2%2.2%1.5%0.88%

  1. 1.Black Diamond

    44.3%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share +3.3 points.

  2. 2.Coleman

    29%

    Held 2nd. 241K estimated branded searches, -21.8% vs prior month. Share -5.4 points.

  3. 3.Lumos

    19.8%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share +1.5 points.

  4. 4.Goal Zero

    2.2%

    Held 4th. 18.7K estimated branded searches, -18% vs prior month. Share -0.3 points.

  5. 5.BioLite

    2.2%

    Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.Fenix

    1.5%

    Held 6th. 12.8K estimated branded searches, +23.2% vs prior month. Share +0.4 points.

  7. 7.LuminAID

    0.88%

    Held 7th. 7.3K estimated branded searches, +62.9% vs prior month. Share +0.4 points.

Compare popularity between Fenix and its closest rivals

Every comparison with Fenix

13 comparisons

How has branded search demand for Fenix changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Fenix worldwide held steady, from 20.8K to 20.9K.
  • Across the 12 months ending September 2026, Fenix’s share of searches among camping lantern brands worldwide held steady, from 1.4% to 1.5%.

How did search popularity change for camping lantern brands worldwide in September 2026?

5 changes

  1. In September 2026, Black Diamond gained share of searches among camping lantern brands worldwide, from 41% to 44.3%.

  2. In September 2026, Lumos gained share of searches among camping lantern brands worldwide, from 18.4% to 19.8%.

  3. In September 2026, Coleman lost share of searches among camping lantern brands worldwide, from 34.4% to 29%.

  4. Estimated monthly branded searches for LuminAID worldwide rose 62.9% over 12 measured months, from 4.5K to 7.3K in September 2026.

  5. Estimated monthly branded searches for Goal Zero worldwide fell 18.5% over 12 measured months, from 22.9K to 18.7K in September 2026.

How are Fenix’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Fenix’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • fenix camping
  • fenix camping lantern
  • fenix headlamp
  • fenix lantern
  • fenix light

Do you work for Fenix? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Fenix compete?

Fenix is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Camping lantern brands6th of 71.5%Shown above
Headlamp brands5th of 52%Show ranking
Torch brands4th of 42.9%Show ranking
Helmet light brands4th of 511.3%Show ranking
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Is Fenix your brand?

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