Helmet light brands:Which are searched most?
In September 2026, Bontrager was the most searched among helmet light brands worldwide, with an estimated 27.1K branded searches and 42.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the helmet light brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bontrager, Exposure, Cateye, Fenix. The figures are in the table below the chart.
View monthly share of search table
| Month | Bontrager | Exposure | Cateye | Fenix |
|---|---|---|---|---|
| Oct 2025 | 43.6% | 29.2% | 16.6% | 10.7% |
| Nov 2025 | 39% | 31.9% | 14.8% | 14.3% |
| Dec 2025 | 40.7% | 26.3% | 18.2% | 14.8% |
| Jan 2026 | 48.9% | 21.1% | 15.4% | 14.6% |
| Feb 2026 | 51% | 21.4% | 15.1% | 12.4% |
| Mar 2026 | 54.7% | 19.2% | 15.2% | 10.9% |
| Apr 2026 | 61.2% | 14.9% | 14% | 10% |
| May 2026 | 59.4% | 17.1% | 13.8% | 9.7% |
| Jun 2026 | 57% | 16.4% | 15.3% | 11.4% |
| Jul 2026 | 56.5% | 16.2% | 16% | 11.3% |
| Aug 2026 | 53.2% | 19.2% | 17% | 10.6% |
| Sep 2026 | 42.7% | 27.7% | 16.8% | 12.8% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 42.7% | 27.1K | -18.1% | -10.5 points | |
| 2, held 2nd | 27.7% | 17.6K | +46.7% | +8.4 points | |
| 3, held 3rd | 16.8% | 10.7K | +0.95% | -0.2 points | |
| 4, held 4th | 12.8% | 8.1K | +22.7% | +2.2 points |
42.7%
Held 1st. 27.1K estimated branded searches, -18.1% vs prior month. Share -10.5 points.
2.
Exposure27.7%
Held 2nd. 17.6K estimated branded searches, +46.7% vs prior month. Share +8.4 points.
3.
Cateye
16.8%
Held 3rd. 10.7K estimated branded searches, +0.95% vs prior month. Share -0.2 points.
4.
Fenix12.8%
Held 4th. 8.1K estimated branded searches, +22.7% vs prior month. Share +2.2 points.
Compare search popularity between leading brands
Which brand is most popular in search among helmet light brands worldwide?
4 brands
In September 2026, Bontrager was the most searched among helmet light brands worldwide, with an estimated 27.1K branded searches and 42.7% estimated Share of Search within this set. Exposure is in 2nd place, 15 percentage points behind at 27.7% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
 Bontrager | 43.6% → 42.7% | 61.2%Apr 2026 | 39%Nov 2025 | 1st |
| Exposure | 29.2% → 27.7% | 31.9%Nov 2025 | 14.9%Apr 2026 | 2nd |
| Cateye | 16.6% → 16.8% | 18.2%Dec 2025 | 13.8%May 2026 | 3rd |
| Fenix | 10.7% → 12.8% | 14.8%Dec 2025 | 9.7%May 2026 | 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, Bontrager’s estimated Share of Search among helmet light brands worldwide decreased from 43.6% to 42.7%.
- Across the 12 months ending September 2026, Exposure’s estimated Share of Search among helmet light brands worldwide decreased from 29.2% to 27.7%.
- Across the 12 months ending September 2026, Fenix’s estimated Share of Search among helmet light brands worldwide increased from 10.7% to 12.8%.
- Across the 12 months ending September 2026, Bontrager’s estimated Share of Search among helmet light brands worldwide peaked at 61.2% in April 2026 and was lowest at 39% in November 2025.
- Across the 12 months ending September 2026, Exposure’s estimated Share of Search among helmet light brands worldwide peaked at 31.9% in November 2025 and was lowest at 14.9% in April 2026.
- Across the 12 months ending September 2026, Cateye’s estimated Share of Search among helmet light brands worldwide peaked at 18.2% in December 2025 and was lowest at 13.8% in May 2026.
- Across the 12 months ending September 2026, Fenix’s estimated Share of Search among helmet light brands worldwide peaked at 14.8% in December 2025 and was lowest at 9.7% in May 2026.
- Across the 12 months ending September 2026, Cateye held steady: its estimated Share of Search among helmet light brands worldwide moved less than 0.5 percentage points.
How did search popularity change for helmet light brands worldwide in September 2026?
4 changes
In September 2026, Exposure gained estimated Share of Search among helmet light brands worldwide, from 19.2% to 27.7%.
In September 2026, Fenix gained estimated Share of Search among helmet light brands worldwide, from 10.6% to 12.8%.
In September 2026, Bontrager lost estimated Share of Search among helmet light brands worldwide, from 53.2% to 42.7%.
Estimated monthly branded searches for Cateye worldwide fell 15.2% over 12 measured months, from 12.6K to 10.7K in September 2026.
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