How popular isExposure in search?
In September 2026, there were an estimated 17.6K branded searches for Exposure worldwide which is down 20.7% over the last 12 months. Exposure holds 27.7% estimated Share of Search among helmet light brands worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which helmet light brands compete with Exposure?
Share of Search by month for Bontrager, Exposure, Cateye, Fenix. The figures are in the table below the chart.
View monthly share of search table
| Month | Bontrager | Exposure | Cateye | Fenix |
|---|---|---|---|---|
| Oct 2025 | 43.6% | 29.2% | 16.6% | 10.7% |
| Nov 2025 | 39% | 31.9% | 14.8% | 14.3% |
| Dec 2025 | 40.7% | 26.3% | 18.2% | 14.8% |
| Jan 2026 | 48.9% | 21.1% | 15.4% | 14.6% |
| Feb 2026 | 51% | 21.4% | 15.1% | 12.4% |
| Mar 2026 | 54.7% | 19.2% | 15.2% | 10.9% |
| Apr 2026 | 61.2% | 14.9% | 14% | 10% |
| May 2026 | 59.4% | 17.1% | 13.8% | 9.7% |
| Jun 2026 | 57% | 16.4% | 15.3% | 11.4% |
| Jul 2026 | 56.5% | 16.2% | 16% | 11.3% |
| Aug 2026 | 53.2% | 19.2% | 17% | 10.6% |
| Sep 2026 | 42.7% | 27.7% | 16.8% | 12.8% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 42.7% | 27.1K | -18.1% | -10.5 points | |
| 2, held 2nd | 27.7% | 17.6K | +46.7% | +8.4 points | |
| 3, held 3rd | 16.8% | 10.7K | +0.95% | -0.2 points | |
| 4, held 4th | 12.8% | 8.1K | +22.7% | +2.2 points |
42.7%
Held 1st. 27.1K estimated branded searches, -18.1% vs prior month. Share -10.5 points.
2.
Exposure27.7%
Held 2nd. 17.6K estimated branded searches, +46.7% vs prior month. Share +8.4 points.
3.
Cateye
16.8%
Held 3rd. 10.7K estimated branded searches, +0.95% vs prior month. Share -0.2 points.
4.
Fenix12.8%
Held 4th. 8.1K estimated branded searches, +22.7% vs prior month. Share +2.2 points.
Compare search popularity between Exposure and its closest rivals
Every comparison with Exposure
6 comparisons
How has branded search demand for Exposure changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Exposure worldwide fell from 22.2K to 17.6K.
- Across the 12 months ending September 2026, Exposure’s estimated Share of Search among helmet light brands worldwide decreased from 29.2% to 27.7%.
- Across the 12 months ending September 2026, Exposure’s estimated Share of Search among helmet light brands worldwide peaked at 31.9% in November 2025 and was lowest at 14.9% in April 2026.
How did search popularity change for helmet light brands worldwide in September 2026?
4 changes
In September 2026, Exposure gained estimated Share of Search among helmet light brands worldwide, from 19.2% to 27.7%.
In September 2026, Fenix gained estimated Share of Search among helmet light brands worldwide, from 10.6% to 12.8%.
In September 2026, Bontrager lost estimated Share of Search among helmet light brands worldwide, from 53.2% to 42.7%.
Estimated monthly branded searches for Cateye worldwide fell 15.2% over 12 measured months, from 12.6K to 10.7K in September 2026.
Where does Exposure compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Bike light brands | 2nd of 5 | 22.1% | Show ranking |
| Helmet light brands | 2nd of 4 | 27.7% | Shown above |
How is Exposure measured?
Brandwave collects information about searches that people make online using Exposure’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- exposure bike
- exposure bike light
- exposure helmet light
- exposure light
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Is Exposure your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.