Brandwave

How popular isExposure in search?

In August 2026, there were an estimated 246K branded searches for Exposure worldwide which held steady over the last 11 months. Exposure holds 37.5% estimated Share of Search among bike light brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Cateye56.1%
  2. Exposure37.5%
  3. Lezyne4.1%
  4. Knog2.3%
  5. Moon Sport<0.01%
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Which bike light brands compete with Exposure?

Exposure against bike light brands worldwide, by month

Share of Search by month for Cateye, Exposure, Lezyne, Knog. The figures are in the table below the chart.

View monthly share of search table
MonthCateyeExposureLezyneKnogMoon Sport
Oct 202561%33.3%3.7%2%0.01%
Nov 202556.1%37.5%4.1%2.3%0.01%
Dec 202556.8%37.9%3.4%1.9%<0.01%
Jan 202648%48%2.4%1.6%<0.01%
Feb 202657.3%38.3%2.8%1.5%<0.01%
Mar 202656.5%37.8%3.4%2.3%<0.01%
Apr 202656.5%37.8%3.4%2.3%<0.01%
May 202652.1%42.6%3.1%2.1%<0.01%
Jun 202651.8%42.3%3.8%2.1%<0.01%
Jul 202651.8%42.3%3.8%2.1%<0.01%
Aug 202656.1%37.5%4.1%2.3%<0.01%
Sep 2026—————

  1. 1.Cateye

    56.1%

    Held 1st. 368K estimated branded searches, +22.3% vs prior month. Share +4.3 points.

  2. 2.Exposure

    37.5%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share -4.8 points.

  3. 3.Lezyne

    4.1%

    Held 3rd. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.3 points.

  4. 4.Knog

    2.3%

    Held 4th. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.2 points.

  5. 5.Moon Sport

    <0.01%

    Held 5th. 20 estimated branded searches, +100% vs prior month. Share 0 points.

Compare search popularity between Exposure and its closest rivals

How has branded search demand for Exposure changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Exposure worldwide held steady at 246K.
  • Across the 11 months ending August 2026, Exposure’s estimated Share of Search among bike light brands worldwide increased from 33.3% to 37.5%.
  • Across the 11 months ending August 2026, Exposure’s estimated Share of Search among bike light brands worldwide peaked at 48% in January 2026 and was lowest at 33.3% in October 2025.

How did search popularity change for bike light brands worldwide in August 2026?

  1. In August 2026, Cateye gained estimated Share of Search among bike light brands worldwide, from 51.8% to 56.1%.

  2. In August 2026, Exposure lost estimated Share of Search among bike light brands worldwide, from 42.3% to 37.5%.

  3. Lezyne’s estimated Share of Search among bike light brands worldwide has gained ground for 3 months in a row, from 3.1% to 4.1% in August 2026.

  4. Estimated monthly branded searches for Moon Sport worldwide fell 77.8% over 11 measured months, from 90 to 20 in August 2026.

How is Exposure measured?

Brandwave collects information about searches that people make online using Exposure’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • exposure

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How the Brand Demand Index is measured

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