Brandwave

Bike light brands:Which brands are most popular in search?

In August 2026, Cateye was the most searched among bike light brands worldwide, with an estimated 368K branded searches and 56.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Cateye56.1%
  2. Exposure37.5%
  3. Lezyne4.1%
  4. Knog2.3%
  5. Moon Sport<0.01%

Follow bike light brands and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the bike light brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among bike light brands worldwide, by month

Share of Search by month for Cateye, Exposure, Lezyne, Knog. The figures are in the table below the chart.

View monthly share of search table
MonthCateyeExposureLezyneKnogMoon Sport
Oct 202561%33.3%3.7%2%0.01%
Nov 202556.1%37.5%4.1%2.3%0.01%
Dec 202556.8%37.9%3.4%1.9%<0.01%
Jan 202648%48%2.4%1.6%<0.01%
Feb 202657.3%38.3%2.8%1.5%<0.01%
Mar 202656.5%37.8%3.4%2.3%<0.01%
Apr 202656.5%37.8%3.4%2.3%<0.01%
May 202652.1%42.6%3.1%2.1%<0.01%
Jun 202651.8%42.3%3.8%2.1%<0.01%
Jul 202651.8%42.3%3.8%2.1%<0.01%
Aug 202656.1%37.5%4.1%2.3%<0.01%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Cateye

    56.1%

    Held 1st. 368K estimated branded searches, +22.3% vs prior month. Share +4.3 points.

  2. 2.Exposure

    37.5%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share -4.8 points.

  3. 3.Lezyne

    4.1%

    Held 3rd. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.3 points.

  4. 4.Knog

    2.3%

    Held 4th. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.2 points.

  5. 5.Moon Sport

    <0.01%

    Held 5th. 20 estimated branded searches, +100% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among bike light brands worldwide?

In August 2026, Cateye was the most searched among bike light brands worldwide, with an estimated 368K branded searches and 56.1% estimated Share of Search within this set. Exposure is in 2nd place, 18.6 percentage points behind at 37.5% Share of Search.

Global bike light brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Cateye61% → 56.1%61%Oct 202548%Jan 20261st
Exposure33.3% → 37.5%48%Jan 202633.3%Oct 20252nd
Lezyne3.7% → 4.1%4.1%Aug 20262.4%Jan 20263rd
Knog2% → 2.3%2.3%Mar 20261.5%Feb 20264th
Moon Sport0.01% → <0.01%0.01%Oct 2025<0.01%Jul 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Cateye’s estimated Share of Search among bike light brands worldwide decreased from 61% to 56.1%.
  • Across the 11 months ending August 2026, Exposure’s estimated Share of Search among bike light brands worldwide increased from 33.3% to 37.5%.
  • Across the 11 months ending August 2026, Cateye’s estimated Share of Search among bike light brands worldwide peaked at 61% in October 2025 and was lowest at 48% in January 2026.
  • Across the 11 months ending August 2026, Exposure’s estimated Share of Search among bike light brands worldwide peaked at 48% in January 2026 and was lowest at 33.3% in October 2025.
  • Across the 11 months ending August 2026, Lezyne’s estimated Share of Search among bike light brands worldwide peaked at 4.1% in August 2026 and was lowest at 2.4% in January 2026.
  • Across the 11 months ending August 2026, Lezyne, Knog and Moon Sport held steady: their estimated Share of Search among bike light brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for bike light brands worldwide in August 2026?

  1. In August 2026, Cateye gained estimated Share of Search among bike light brands worldwide, from 51.8% to 56.1%.

  2. In August 2026, Exposure lost estimated Share of Search among bike light brands worldwide, from 42.3% to 37.5%.

  3. Lezyne’s estimated Share of Search among bike light brands worldwide has gained ground for 3 months in a row, from 3.1% to 4.1% in August 2026.

  4. Estimated monthly branded searches for Moon Sport worldwide fell 77.8% over 11 measured months, from 90 to 20 in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.