Exposure vs Knog:Which is more popular by branded search?
In August 2026, Exposure had more branded searches than Knog among bike light brands worldwide. Exposure was estimated to have 246K branded searches compared to Knog’s 14.8K, and held a 37.5% Share of Search versus Knog’s 2.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Exposure or Knog?
Compare the bike light brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Exposure, Knog. The figures are in the table below the chart.
View monthly share of search table
| Month | Cateye | Exposure | Lezyne | Knog | Moon Sport |
|---|---|---|---|---|---|
| Oct 2025 | 61% | 33.3% | 3.7% | 2% | 0.01% |
| Nov 2025 | 56.1% | 37.5% | 4.1% | 2.3% | 0.01% |
| Dec 2025 | 56.8% | 37.9% | 3.4% | 1.9% | <0.01% |
| Jan 2026 | 48% | 48% | 2.4% | 1.6% | <0.01% |
| Feb 2026 | 57.3% | 38.3% | 2.8% | 1.5% | <0.01% |
| Mar 2026 | 56.5% | 37.8% | 3.4% | 2.3% | <0.01% |
| Apr 2026 | 56.5% | 37.8% | 3.4% | 2.3% | <0.01% |
| May 2026 | 52.1% | 42.6% | 3.1% | 2.1% | <0.01% |
| Jun 2026 | 51.8% | 42.3% | 3.8% | 2.1% | <0.01% |
| Jul 2026 | 51.8% | 42.3% | 3.8% | 2.1% | <0.01% |
| Aug 2026 | 56.1% | 37.5% | 4.1% | 2.3% | <0.01% |
| Sep 2026 | — | — | — | — | — |
How has the Exposure and Knog comparison changed over the last 12 months?
3 findings
- Exposure was ahead of Knog in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Exposure’s estimated Share of Search among bike light brands worldwide moved from 33.3% to 37.5%, and its estimated monthly branded searches held steady at 246K.
- Across the 11 months ending August 2026, Knog’s estimated Share of Search among bike light brands worldwide moved from 2% to 2.3%, and its estimated monthly branded searches held steady at 14.8K.
How did search popularity change for bike light brands worldwide in August 2026?
1 change
In August 2026, Exposure lost estimated Share of Search among bike light brands worldwide, from 42.3% to 37.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Exposure’s and Knog’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.