Exposure vs Outbound Lighting:Which is more popular?
In September 2026, Exposure had more branded searches than Outbound Lighting among helmet light brands worldwide. Exposure had about 17,600 branded searches, while Outbound Lighting had 8,100. Exposure made up 24.6% of all helmet light brand searches we track, and Outbound Lighting accounted for 11.3%. When we asked ChatGPT and Google AI Overviews about helmet light brands, Outbound Lighting appeared in four of the five answers and Exposure in three. Exposure and Outbound Lighting were each mentioned first in one of the two answers.
Who do people search for more?
Exposure, about 2 searches for every 1 for Outbound Lighting
Who does AI mention more?
Outbound Lighting, mentioned in 4 of 5 answers, Exposure in 3
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top helmet light brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Outbound Lighting was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Exposure was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Exposure and Outbound Lighting were each listed first in one of the two answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Outbound Lighting4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Exposure3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Fenix1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bontrager0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cateye0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about helmet light brands
5 answers
Asked ChatGPT
“Which helmet light brand should I buy?”
Asked ChatGPT
“What are the best helmet light brands?”
Asked ChatGPT
“What's the best helmet light brand for night riding?”
Searched Google, AI Overview
“bike helmet light”
Searched Google, AI Overview
“helmet light for cycling”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Exposure or Outbound Lighting more popular in search?
This chart shows how often people search Google for Exposure and Outbound Lighting by name. Each line represents a brand's share of searches for all five helmet light brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Exposure, Outbound Lighting. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bontrager | Exposure | Cateye | Fenix | Outbound Lighting |
|---|---|---|---|---|---|
| Oct 2025 | 38.6% | 25.8% | 14.7% | 9.4% | 11.5% |
| Nov 2025 | 32.2% | 26.3% | 12.2% | 11.8% | 17.6% |
| Dec 2025 | 36.3% | 23.4% | 16.2% | 13.2% | 10.8% |
| Jan 2026 | 44.6% | 19.3% | 14% | 13.3% | 8.9% |
| Feb 2026 | 47.8% | 20.1% | 14.1% | 11.6% | 6.3% |
| Mar 2026 | 51% | 17.9% | 14.1% | 10.2% | 6.8% |
| Apr 2026 | 57.3% | 13.9% | 13.2% | 9.3% | 6.2% |
| May 2026 | 56.5% | 16.3% | 13.1% | 9.2% | 5% |
| Jun 2026 | 53.7% | 15.4% | 14.4% | 10.7% | 5.8% |
| Jul 2026 | 53.2% | 15.3% | 15.1% | 10.6% | 5.8% |
| Aug 2026 | 48.9% | 17.7% | 15.6% | 9.8% | 8% |
| Sep 2026 | 37.9% | 24.6% | 14.9% | 11.3% | 11.3% |
How has the Exposure and Outbound Lighting comparison changed over the last 12 months?
3 findings
- Exposure was ahead of Outbound Lighting in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Exposure’s share of searches among helmet light brands worldwide moved from 25.8% to 24.6%, and its estimated monthly branded searches moved from 22.2K to 17.6K.
- Across the 12 months ending September 2026, Outbound Lighting’s share of searches among helmet light brands worldwide moved from 11.5% to 11.3%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
How did search popularity change for helmet light brands worldwide in September 2026?
2 changes
In September 2026, Exposure gained share of searches among helmet light brands worldwide, from 17.7% to 24.6%.
In September 2026, Outbound Lighting gained share of searches among helmet light brands worldwide, from 8% to 11.3%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Exposure’s and Outbound Lighting’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Exposure
4 branded search terms
- exposure bike
- exposure bike light
- exposure helmet light
- exposure light
Outbound Lighting
1 branded search term
- outbound lighting
Other head-to-heads among helmet light brands
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