Brandwave

How popular isOutbound Lighting?

In September 2026, people searched for Outbound Lighting by name about 8,100 times worldwide, an 18.2% decrease from the previous year. These searches made up 11.3% of all global helmet light brand searches, placing Outbound Lighting fifth out of five brands. When we asked both ChatGPT and Google AI Overviews about helmet light brands, Outbound Lighting appeared in four of the five answers and was the most recommended of the five.

Search and AI answers in September 2026

Outbound Lighting is the fifth most searched of 5 competitors and the most recommended in AI answers.

  1. BontragerShare of searches 37.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. ExposureShare of searches 24.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. CateyeShare of searches 14.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. FenixShare of searches 11.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
  5. Outbound LightingShare of searches 11.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
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Top helmet light brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Outbound Lighting was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Outbound Lighting is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Outbound Lighting1st
  2. Exposure2nd
  3. Fenix3rd
  4. Bontrager–
  5. Cateye–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Outbound Lighting4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Exposure3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fenix1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bontrager0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cateye0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about helmet light brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which helmet light brands compete with Outbound Lighting?

Outbound Lighting against helmet light brands worldwide, by month

Share of searches by month for Bontrager, Exposure, Cateye, Fenix, Outbound Lighting. The figures are in the table below the chart.

View monthly share of searches table
MonthBontragerExposureCateyeFenixOutbound Lighting
Oct 202538.6%25.8%14.7%9.4%11.5%
Nov 202532.2%26.3%12.2%11.8%17.6%
Dec 202536.3%23.4%16.2%13.2%10.8%
Jan 202644.6%19.3%14%13.3%8.9%
Feb 202647.8%20.1%14.1%11.6%6.3%
Mar 202651%17.9%14.1%10.2%6.8%
Apr 202657.3%13.9%13.2%9.3%6.2%
May 202656.5%16.3%13.1%9.2%5%
Jun 202653.7%15.4%14.4%10.7%5.8%
Jul 202653.2%15.3%15.1%10.6%5.8%
Aug 202648.9%17.7%15.6%9.8%8%
Sep 202637.9%24.6%14.9%11.3%11.3%

  1. 1.Bontrager

    37.9%

    Held 1st. 27.1K estimated branded searches, -18.1% vs prior month. Share -11 points.

  2. 2.Exposure

    24.6%

    Held 2nd. 17.6K estimated branded searches, +46.7% vs prior month. Share +6.9 points.

  3. 3.Cateye

    14.9%

    Held 3rd. 10.7K estimated branded searches, +0.95% vs prior month. Share -0.7 points.

  4. 4.Fenix

    11.3%

    Held 4th. 8.1K estimated branded searches, +22.7% vs prior month. Share +1.6 points.

  5. 5.Outbound Lighting

    11.3%

    Held 5th. 8.1K estimated branded searches, +50% vs prior month. Share +3.3 points.

Compare popularity between Outbound Lighting and its closest rivals

Every comparison with Outbound Lighting

4 comparisons

How has branded search demand for Outbound Lighting changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Outbound Lighting worldwide fell from 9.9K to 8.1K.
  • Across the 12 months ending September 2026, Outbound Lighting’s share of searches among helmet light brands worldwide peaked at 17.6% in November 2025 and was lowest at 5% in May 2026.
  • Across the 12 months ending September 2026, Outbound Lighting fell from 4th to 5th among helmet light brands worldwide.

How did search popularity change for helmet light brands worldwide in September 2026?

5 changes

  1. In September 2026, Exposure gained share of searches among helmet light brands worldwide, from 17.7% to 24.6%.

  2. In September 2026, Outbound Lighting gained share of searches among helmet light brands worldwide, from 8% to 11.3%.

  3. In September 2026, Fenix gained share of searches among helmet light brands worldwide, from 9.8% to 11.3%.

  4. In September 2026, Bontrager lost share of searches among helmet light brands worldwide, from 48.9% to 37.9%.

  5. In September 2026, Cateye lost share of searches among helmet light brands worldwide, from 15.6% to 14.9%.

How are Outbound Lighting’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Outbound Lighting’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • outbound lighting

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