Brandwave

Fenix vs Outbound Lighting:Which is more popular?

In September 2026, Fenix and Outbound Lighting were level in searches among helmet light brands worldwide, with an estimated 8.1K branded searches each, at 11.3% of the total each. When we asked ChatGPT and Google AI Overviews about helmet light brands, Outbound Lighting appeared in four of the five answers and Fenix in one. Outbound Lighting was mentioned before Fenix in every answer.

Among helmet light brands worldwide in September 2026

Who do people search for more?

Fenix and Outbound Lighting are searched for about as often as each other.

Fenix 8.1K searchesOutbound Lighting 8.1K searches

Who does AI mention more?

Outbound Lighting, mentioned in 4 of 5 answers, Fenix in 1

Outbound Lighting in 4 of 5Fenix in 1 of 5

Who does AI recommend more?

Outbound Lighting, named ahead of Fenix in every answer

Outbound Lighting first in 2Fenix never first

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Top helmet light brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Outbound Lighting was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Fenix was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Outbound Lighting was listed before Fenix in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Outbound Lighting1st
  2. Exposure2nd
  3. Fenix3rd
  4. Bontrager–
  5. Cateye–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Outbound Lighting4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Exposure3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fenix1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bontrager0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cateye0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about helmet light brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Fenix or Outbound Lighting more popular in search?

This chart shows how often people search Google for Fenix and Outbound Lighting by name. Each line represents a brand's share of searches for all five helmet light brands we track, month by month, from English-language searches worldwide.

Fenix and Outbound Lighting among helmet light brands worldwide, by month

Share of searches by month for Fenix, Outbound Lighting. The figures are in the table below the chart.

View monthly share of searches table
MonthBontragerExposureCateyeFenixOutbound Lighting
Oct 202538.6%25.8%14.7%9.4%11.5%
Nov 202532.2%26.3%12.2%11.8%17.6%
Dec 202536.3%23.4%16.2%13.2%10.8%
Jan 202644.6%19.3%14%13.3%8.9%
Feb 202647.8%20.1%14.1%11.6%6.3%
Mar 202651%17.9%14.1%10.2%6.8%
Apr 202657.3%13.9%13.2%9.3%6.2%
May 202656.5%16.3%13.1%9.2%5%
Jun 202653.7%15.4%14.4%10.7%5.8%
Jul 202653.2%15.3%15.1%10.6%5.8%
Aug 202648.9%17.7%15.6%9.8%8%
Sep 202637.9%24.6%14.9%11.3%11.3%

How has the Fenix and Outbound Lighting comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Fenix took it in December 2025.
  • Across the 12 months ending September 2026, Fenix’s share of searches among helmet light brands worldwide moved from 9.4% to 11.3%, and its estimated monthly branded searches held steady at 8.1K.
  • Across the 12 months ending September 2026, Outbound Lighting’s share of searches among helmet light brands worldwide moved from 11.5% to 11.3%, and its estimated monthly branded searches moved from 9.9K to 8.1K.

How did search popularity change for helmet light brands worldwide in September 2026?

2 changes

  1. In September 2026, Outbound Lighting gained share of searches among helmet light brands worldwide, from 8% to 11.3%.

  2. In September 2026, Fenix gained share of searches among helmet light brands worldwide, from 9.8% to 11.3%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Fenix’s and Outbound Lighting’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fenix

1 branded search term

  • fenix light

Outbound Lighting

1 branded search term

  • outbound lighting

How the Brand Demand Index is measured

Other head-to-heads among helmet light brands

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