Bontrager vs Outbound Lighting:Which is more popular?
In September 2026, Bontrager had more branded searches than Outbound Lighting among helmet light brands worldwide. Bontrager had about 27,100 branded searches, while Outbound Lighting had 8,100. Bontrager made up 37.9% of all helmet light brand searches we track, and Outbound Lighting accounted for 11.3%. When we asked ChatGPT and Google AI Overviews about helmet light brands, Outbound Lighting appeared in four of the five answers and Bontrager in none.
Who do people search for more?
Bontrager, about 3 searches for every 1 for Outbound Lighting
Who does AI mention more?
Outbound Lighting, mentioned in 4 of 5 answers, Bontrager in 0
Who does AI recommend more?
Outbound Lighting, the only one of the two named
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Top helmet light brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Outbound Lighting was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Bontrager did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Outbound Lighting4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Exposure3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Fenix1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Bontrager0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cateye0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about helmet light brands
5 answers
Asked ChatGPT
“Which helmet light brand should I buy?”
Asked ChatGPT
“What are the best helmet light brands?”
Asked ChatGPT
“What's the best helmet light brand for night riding?”
Searched Google, AI Overview
“bike helmet light”
Searched Google, AI Overview
“helmet light for cycling”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Bontrager or Outbound Lighting more popular in search?
This chart shows how often people search Google for Bontrager and Outbound Lighting by name. Each line represents a brand's share of searches for all five helmet light brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Bontrager, Outbound Lighting. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bontrager | Exposure | Cateye | Fenix | Outbound Lighting |
|---|---|---|---|---|---|
| Oct 2025 | 38.6% | 25.8% | 14.7% | 9.4% | 11.5% |
| Nov 2025 | 32.2% | 26.3% | 12.2% | 11.8% | 17.6% |
| Dec 2025 | 36.3% | 23.4% | 16.2% | 13.2% | 10.8% |
| Jan 2026 | 44.6% | 19.3% | 14% | 13.3% | 8.9% |
| Feb 2026 | 47.8% | 20.1% | 14.1% | 11.6% | 6.3% |
| Mar 2026 | 51% | 17.9% | 14.1% | 10.2% | 6.8% |
| Apr 2026 | 57.3% | 13.9% | 13.2% | 9.3% | 6.2% |
| May 2026 | 56.5% | 16.3% | 13.1% | 9.2% | 5% |
| Jun 2026 | 53.7% | 15.4% | 14.4% | 10.7% | 5.8% |
| Jul 2026 | 53.2% | 15.3% | 15.1% | 10.6% | 5.8% |
| Aug 2026 | 48.9% | 17.7% | 15.6% | 9.8% | 8% |
| Sep 2026 | 37.9% | 24.6% | 14.9% | 11.3% | 11.3% |
How has the Bontrager and Outbound Lighting comparison changed over the last 12 months?
3 findings
- Bontrager was ahead of Outbound Lighting in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bontrager’s share of searches among helmet light brands worldwide moved from 38.6% to 37.9%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
- Across the 12 months ending September 2026, Outbound Lighting’s share of searches among helmet light brands worldwide moved from 11.5% to 11.3%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
How did search popularity change for helmet light brands worldwide in September 2026?
2 changes
In September 2026, Outbound Lighting gained share of searches among helmet light brands worldwide, from 8% to 11.3%.
In September 2026, Bontrager lost share of searches among helmet light brands worldwide, from 48.9% to 37.9%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bontrager’s and Outbound Lighting’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bontrager
1 branded search term
- bontrager
Outbound Lighting
1 branded search term
- outbound lighting
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