Bontrager vs Fenix:Which is searched more?
In September 2026, Bontrager had more branded searches than Fenix among helmet light brands worldwide. Bontrager was estimated to have 27.1K branded searches compared to Fenix’s 20.9K, and held a 35.5% Share of Search versus Fenix’s 27.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bontrager or Fenix?
Compare the helmet light brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bontrager, Fenix. The figures are in the table below the chart.
View monthly share of search table
| Month | Bontrager | Fenix | Exposure | Cateye |
|---|---|---|---|---|
| Oct 2025 | 37.3% | 23.4% | 25% | 14.2% |
| Nov 2025 | 31.9% | 29.9% | 26% | 12.1% |
| Dec 2025 | 31.7% | 33.6% | 20.5% | 14.2% |
| Jan 2026 | 39.7% | 30.6% | 17.2% | 12.5% |
| Feb 2026 | 43.9% | 24.8% | 18.4% | 13% |
| Mar 2026 | 46.6% | 24.1% | 16.4% | 12.9% |
| Apr 2026 | 54.1% | 20.4% | 13.1% | 12.4% |
| May 2026 | 52.6% | 20% | 15.2% | 12.2% |
| Jun 2026 | 49.5% | 23% | 14.2% | 13.3% |
| Jul 2026 | 49.2% | 22.8% | 14.1% | 13.9% |
| Aug 2026 | 45.5% | 23.4% | 16.5% | 14.6% |
| Sep 2026 | 35.5% | 27.5% | 23% | 14% |
How has the Bontrager and Fenix comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Fenix took it in December 2025, Bontrager took it in January 2026.
- Across the 12 months ending September 2026, Bontrager’s estimated Share of Search among helmet light brands worldwide moved from 37.3% to 35.5%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
- Across the 12 months ending September 2026, Fenix’s estimated Share of Search among helmet light brands worldwide moved from 23.4% to 27.5%, and its estimated monthly branded searches moved from 20.8K to 20.9K.
How did search popularity change for helmet light brands worldwide in September 2026?
2 changes
In September 2026, Fenix gained estimated Share of Search among helmet light brands worldwide, from 23.4% to 27.5%.
In September 2026, Bontrager lost estimated Share of Search among helmet light brands worldwide, from 45.5% to 35.5%.
Other head-to-heads among helmet light brands
How each brand is measured
Brandwave collects information about searches that people make online using Bontrager’s and Fenix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.