Brandwave

How popular isBontrager in search?

In September 2026, there were an estimated 27.1K branded searches for Bontrager worldwide which is down 18.1% over the last 12 months. Bontrager holds 35.5% estimated Share of Search among helmet light brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Bontrager35.5%
  2. Fenix27.5%
  3. Exposure23%
  4. Cateye14%
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Which helmet light brands compete with Bontrager?

Bontrager against helmet light brands worldwide, by month

Share of Search by month for Bontrager, Fenix, Exposure, Cateye. The figures are in the table below the chart.

View monthly share of search table
MonthBontragerFenixExposureCateye
Oct 202537.3%23.4%25%14.2%
Nov 202531.9%29.9%26%12.1%
Dec 202531.7%33.6%20.5%14.2%
Jan 202639.7%30.6%17.2%12.5%
Feb 202643.9%24.8%18.4%13%
Mar 202646.6%24.1%16.4%12.9%
Apr 202654.1%20.4%13.1%12.4%
May 202652.6%20%15.2%12.2%
Jun 202649.5%23%14.2%13.3%
Jul 202649.2%22.8%14.1%13.9%
Aug 202645.5%23.4%16.5%14.6%
Sep 202635.5%27.5%23%14%

  1. 1.Bontrager

    35.5%

    Held 1st. 27.1K estimated branded searches, -18.1% vs prior month. Share -10 points.

  2. 2.Fenix

    27.5%

    Held 2nd. 20.9K estimated branded searches, +23% vs prior month. Share +4 points.

  3. 3.Exposure

    23%

    Held 3rd. 17.6K estimated branded searches, +46.7% vs prior month. Share +6.5 points.

  4. 4.Cateye

    14%

    Held 4th. 10.7K estimated branded searches, +0.95% vs prior month. Share -0.6 points.

Compare search popularity between Bontrager and its closest rivals

Every comparison with Bontrager

How has branded search demand for Bontrager changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Bontrager worldwide fell from 33.1K to 27.1K.
  • Across the 12 months ending September 2026, Bontrager’s estimated Share of Search among helmet light brands worldwide decreased from 37.3% to 35.5%.
  • Across the 12 months ending September 2026, Bontrager’s estimated Share of Search among helmet light brands worldwide peaked at 54.1% in April 2026 and was lowest at 31.7% in December 2025.

How did search popularity change for helmet light brands worldwide in September 2026?

  1. In September 2026, Exposure gained estimated Share of Search among helmet light brands worldwide, from 16.5% to 23%.

  2. In September 2026, Fenix gained estimated Share of Search among helmet light brands worldwide, from 23.4% to 27.5%.

  3. In September 2026, Bontrager lost estimated Share of Search among helmet light brands worldwide, from 45.5% to 35.5%.

  4. In September 2026, Cateye lost estimated Share of Search among helmet light brands worldwide, from 14.6% to 14%.

Where does Bontrager compete?

Bontrager is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Foot pump brands5th of 53.6%Show ranking
Cycling shoe brands4th of 65%Show ranking
Helmet light brands1st of 435.5%Shown above

How is Bontrager measured?

Brandwave collects information about searches that people make online using Bontrager’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • bontrager

Do you work for Bontrager? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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