Blackburn vs Bontrager:Which is searched more?
In September 2026, Blackburn had more branded searches than Bontrager among foot pump brands worldwide. Blackburn was estimated to have 301K branded searches compared to Bontrager’s 27.1K, and held a 47.8% Share of Search versus Bontrager’s 4.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Blackburn or Bontrager?
Compare the foot pump brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Blackburn, Bontrager. The figures are in the table below the chart.
View monthly share of search table
| Month | Beto | Blackburn | Bontrager | Bell | Dunlop |
|---|---|---|---|---|---|
| Oct 2025 | 37.1% | 55.4% | 7.5% | 0.02% | 0.01% |
| Nov 2025 | 37.7% | 56.1% | 6.2% | 0.02% | 0.01% |
| Dec 2025 | 38.1% | 56.8% | 5.1% | 0.01% | 0.01% |
| Jan 2026 | 62.2% | 34% | 3.7% | <0.01% | <0.01% |
| Feb 2026 | 37.7% | 56.1% | 6.2% | 0.01% | <0.01% |
| Mar 2026 | 51.9% | 42.4% | 5.7% | 0.02% | <0.01% |
| Apr 2026 | 37% | 55.5% | 7.5% | 0.01% | 0.01% |
| May 2026 | 41.2% | 50.4% | 8.3% | 0.02% | 0.01% |
| Jun 2026 | 36.6% | 54.4% | 9% | 0.02% | 0.02% |
| Jul 2026 | 32.6% | 59.4% | 8% | 0.02% | 0.02% |
| Aug 2026 | 47.4% | 47.4% | 5.2% | 0.02% | 0.02% |
| Sep 2026 | 47.8% | 47.8% | 4.3% | 0.01% | 0.01% |
How has the Blackburn and Bontrager comparison changed over the last 12 months?
3 findings
- Blackburn was ahead of Bontrager in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Blackburn’s estimated Share of Search among foot pump brands worldwide moved from 55.4% to 47.8%, and its estimated monthly branded searches moved from 246K to 301K.
- Across the 12 months ending September 2026, Bontrager’s estimated Share of Search among foot pump brands worldwide moved from 7.5% to 4.3%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
How did search popularity change for foot pump brands worldwide in September 2026?
2 changes
In September 2026, Bontrager lost estimated Share of Search among foot pump brands worldwide, from 5.2% to 4.3%.
Estimated monthly branded searches for Blackburn worldwide rose 22.4% over 12 measured months, from 246K to 301K in September 2026.
Other head-to-heads among foot pump brands
How each brand is measured
Brandwave collects information about searches that people make online using Blackburn’s and Bontrager’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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