Brandwave

How popular isBontrager in search?

In September 2026, there were an estimated 27.1K branded searches for Bontrager worldwide which is down 18.1% over the last 12 months. Bontrager holds 4.3% estimated Share of Search among foot pump brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Beto47.8%
  2. Blackburn47.8%
  3. Bontrager4.3%
  4. Bell0.01%
  5. Dunlop0.01%
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Which foot pump brands compete with Bontrager?

Bontrager against foot pump brands worldwide, by month

Share of Search by month for Beto, Blackburn, Bontrager. The figures are in the table below the chart.

View monthly share of search table
MonthBetoBlackburnBontragerBellDunlop
Oct 202537.1%55.4%7.5%0.02%0.01%
Nov 202537.7%56.1%6.2%0.02%0.01%
Dec 202538.1%56.8%5.1%0.01%0.01%
Jan 202662.2%34%3.7%<0.01%<0.01%
Feb 202637.7%56.1%6.2%0.01%<0.01%
Mar 202651.9%42.4%5.7%0.02%<0.01%
Apr 202637%55.5%7.5%0.01%0.01%
May 202641.2%50.4%8.3%0.02%0.01%
Jun 202636.6%54.4%9%0.02%0.02%
Jul 202632.6%59.4%8%0.02%0.02%
Aug 202647.4%47.4%5.2%0.02%0.02%
Sep 202647.8%47.8%4.3%0.01%0.01%

  1. 1.Beto

    47.8%

    Held 1st. 301K estimated branded searches, 0% vs prior month. Share +0.5 points.

  2. 2.Blackburn

    47.8%

    Held 2nd. 301K estimated branded searches, 0% vs prior month. Share +0.5 points.

  3. 3.Bontrager

    4.3%

    Held 3rd. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.9 points.

  4. 4.Bell

    0.01%

    Held 4th. 90 estimated branded searches, -18.2% vs prior month. Share 0 points.

  5. 5.Dunlop

    0.01%

    Held 5th. 90 estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare search popularity between Bontrager and its closest rivals

Every comparison with Bontrager

How has branded search demand for Bontrager changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Bontrager worldwide fell from 33.1K to 27.1K.
  • Across the 12 months ending September 2026, Bontrager’s estimated Share of Search among foot pump brands worldwide decreased from 7.5% to 4.3%.
  • Across the 12 months ending September 2026, Bontrager’s estimated Share of Search among foot pump brands worldwide peaked at 9% in June 2026 and was lowest at 3.7% in January 2026.

How did search popularity change for foot pump brands worldwide in September 2026?

  1. In September 2026, Bontrager lost estimated Share of Search among foot pump brands worldwide, from 5.2% to 4.3%.

  2. Estimated monthly branded searches for Beto worldwide rose 82.4% over 12 measured months, from 165K to 301K in September 2026.

  3. Estimated monthly branded searches for Dunlop worldwide rose 80% over 12 measured months, from 50 to 90 in September 2026.

  4. Estimated monthly branded searches for Blackburn worldwide rose 22.4% over 12 measured months, from 246K to 301K in September 2026.

Where does Bontrager compete?

Bontrager is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Foot pump brands3rd of 54.3%Shown above
Cycling shoe brands4th of 65.1%Show ranking
Helmet light brands1st of 442.7%Show ranking

How is Bontrager measured?

Brandwave collects information about searches that people make online using Bontrager’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • bontrager

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How the Brand Demand Index is measured

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