Brandwave

Bontrager vs Cateye:Which is searched more?

In September 2026, Bontrager had more branded searches than Cateye among helmet light brands worldwide. Bontrager was estimated to have 27.1K branded searches compared to Cateye’s 10.7K, and held a 42.7% Share of Search versus Cateye’s 16.8%. These are worldwide searches for English-language branded terms.

Share of Search among helmet light brands worldwide in September 2026Which is more popular in search, Bontrager or Cateye?
Bontrager42.7%27.1K searches
vs
Cateye16.8%10.7K searches

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Which is more popular in search, Bontrager or Cateye?

Compare the helmet light brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Bontrager and Cateye among helmet light brands worldwide, by month

Share of Search by month for Bontrager, Cateye. The figures are in the table below the chart.

View monthly share of search table
MonthBontragerExposureCateyeFenix
Oct 202543.6%29.2%16.6%10.7%
Nov 202539%31.9%14.8%14.3%
Dec 202540.7%26.3%18.2%14.8%
Jan 202648.9%21.1%15.4%14.6%
Feb 202651%21.4%15.1%12.4%
Mar 202654.7%19.2%15.2%10.9%
Apr 202661.2%14.9%14%10%
May 202659.4%17.1%13.8%9.7%
Jun 202657%16.4%15.3%11.4%
Jul 202656.5%16.2%16%11.3%
Aug 202653.2%19.2%17%10.6%
Sep 202642.7%27.7%16.8%12.8%

How has the Bontrager and Cateye comparison changed over the last 12 months?

  • Bontrager was ahead of Cateye in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bontrager’s estimated Share of Search among helmet light brands worldwide moved from 43.6% to 42.7%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
  • Across the 12 months ending September 2026, Cateye’s estimated Share of Search among helmet light brands worldwide moved from 16.6% to 16.8%, and its estimated monthly branded searches moved from 12.6K to 10.7K.

How did search popularity change for helmet light brands worldwide in September 2026?

  1. In September 2026, Bontrager lost estimated Share of Search among helmet light brands worldwide, from 53.2% to 42.7%.

  2. Estimated monthly branded searches for Cateye worldwide fell 15.2% over 12 measured months, from 12.6K to 10.7K in September 2026.

Other head-to-heads among helmet light brands

How each brand is measured

Brandwave collects information about searches that people make online using Bontrager’s and Cateye’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bontrager

1 branded search term

  • bontrager

Cateye

4 branded search terms

  • cateye bike
  • cateye bike computer
  • cateye bike light
  • cateye light

How the Brand Demand Index is measured

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