Brandwave

Cateye vs Exposure:Which is searched more?

In September 2026, Exposure had more branded searches than Cateye among helmet light brands worldwide. Exposure was estimated to have 17.6K branded searches compared to Cateye’s 10.7K, and held a 27.7% Share of Search versus Cateye’s 16.8%. These are worldwide searches for English-language branded terms.

Share of Search among helmet light brands worldwide in September 2026Which is more popular in search, Cateye or Exposure?
Cateye16.8%10.7K searches
vs
Exposure27.7%17.6K searches

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Which is more popular in search, Cateye or Exposure?

Compare the helmet light brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Cateye and Exposure among helmet light brands worldwide, by month

Share of Search by month for Exposure, Cateye. The figures are in the table below the chart.

View monthly share of search table
MonthBontragerExposureCateyeFenix
Oct 202543.6%29.2%16.6%10.7%
Nov 202539%31.9%14.8%14.3%
Dec 202540.7%26.3%18.2%14.8%
Jan 202648.9%21.1%15.4%14.6%
Feb 202651%21.4%15.1%12.4%
Mar 202654.7%19.2%15.2%10.9%
Apr 202661.2%14.9%14%10%
May 202659.4%17.1%13.8%9.7%
Jun 202657%16.4%15.3%11.4%
Jul 202656.5%16.2%16%11.3%
Aug 202653.2%19.2%17%10.6%
Sep 202642.7%27.7%16.8%12.8%

How has the Cateye and Exposure comparison changed over the last 12 months?

  • Exposure was ahead of Cateye in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Cateye’s estimated Share of Search among helmet light brands worldwide moved from 16.6% to 16.8%, and its estimated monthly branded searches moved from 12.6K to 10.7K.
  • Across the 12 months ending September 2026, Exposure’s estimated Share of Search among helmet light brands worldwide moved from 29.2% to 27.7%, and its estimated monthly branded searches moved from 22.2K to 17.6K.

How did search popularity change for helmet light brands worldwide in September 2026?

  1. In September 2026, Exposure gained estimated Share of Search among helmet light brands worldwide, from 19.2% to 27.7%.

  2. Estimated monthly branded searches for Cateye worldwide fell 15.2% over 12 measured months, from 12.6K to 10.7K in September 2026.

Other head-to-heads among helmet light brands

How each brand is measured

Brandwave collects information about searches that people make online using Cateye’s and Exposure’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cateye

4 branded search terms

  • cateye bike
  • cateye bike computer
  • cateye bike light
  • cateye light

Exposure

4 branded search terms

  • exposure bike
  • exposure bike light
  • exposure helmet light
  • exposure light

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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