Brandwave

Black Diamond vs Fenix:Which is more popular by branded search?

In August 2026, Fenix had more branded searches than Black Diamond among headlamp brands worldwide. Fenix was estimated to have 550K branded searches compared to Black Diamond’s 368K, and held a 50.5% Share of Search versus Black Diamond’s 33.8%. These are worldwide searches for English-language branded terms.

Share of Search among headlamp brands worldwide in August 2026Which is more popular in search, Black Diamond or Fenix?
Black Diamond33.8%368K searches
vs
Fenix50.5%550K searches

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Which is more popular in search, Black Diamond or Fenix?

Compare the headlamp brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Black Diamond and Fenix among headlamp brands worldwide, by month

Share of Search by month for Fenix, Black Diamond. The figures are in the table below the chart.

View monthly share of search table
MonthFenixBlack DiamondPetzlLedlenserRMF Silva
Oct 202548.3%32.3%9.7%9.7%0%
Nov 202543.3%35.4%10.6%10.6%0%
Dec 202545.1%36.9%9%9%0%
Jan 202644.9%36.7%11%7.4%0%
Feb 202649.9%33.4%10%6.7%0%
Mar 202649.9%33.4%10%6.7%<0.01%
Apr 202650.5%33.8%10.1%5.6%<0.01%
May 202650.5%33.8%10.1%5.6%<0.01%
Jun 202650.5%33.8%10.2%5.6%<0.01%
Jul 202651.4%34.4%8.5%5.7%<0.01%
Aug 202650.5%33.8%10.1%5.6%<0.01%
Sep 2026—————

How has the Black Diamond and Fenix comparison changed over the last 12 months?

  • Fenix was ahead of Black Diamond in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Black Diamond’s estimated Share of Search among headlamp brands worldwide moved from 32.3% to 33.8%, and its estimated monthly branded searches held steady at 368K.
  • Across the 11 months ending August 2026, Fenix’s estimated Share of Search among headlamp brands worldwide moved from 48.3% to 50.5%, and its estimated monthly branded searches held steady at 550K.

How did search popularity change for headlamp brands worldwide in August 2026?

  1. In August 2026, Fenix lost estimated Share of Search among headlamp brands worldwide, from 51.4% to 50.5%.

  2. In August 2026, Black Diamond lost estimated Share of Search among headlamp brands worldwide, from 34.4% to 33.8%.

How each brand is measured

Brandwave collects information about searches that people make online using Black Diamond’s and Fenix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Black Diamond

1 branded search term

  • black diamond

Fenix

1 branded search term

  • fenix

How the Brand Demand Index is measured

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Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.