Brandwave

Black Diamond vs Petzl:Which is searched more?

In August 2026, Black Diamond had more branded searches than Petzl among headlamp brands worldwide. Black Diamond was estimated to have 368K branded searches compared to Petzl’s 110K, and held a 33.8% Share of Search versus Petzl’s 10.1%. These are worldwide searches for English-language branded terms.

Share of Search among headlamp brands worldwide in August 2026Which is more popular in search, Black Diamond or Petzl?
Black Diamond33.8%368K searches
vs
Petzl10.1%110K searches

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Which is more popular in search, Black Diamond or Petzl?

Compare the headlamp brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Black Diamond and Petzl among headlamp brands worldwide, by month

Share of Search by month for Black Diamond, Petzl. The figures are in the table below the chart.

View monthly share of search table
MonthBlack DiamondPetzl
Oct 202532.3%9.7%
Nov 202535.4%10.6%
Dec 202536.9%9%
Jan 202636.7%11%
Feb 202633.4%10%
Mar 202633.4%10%
Apr 202633.8%10.1%
May 202633.8%10.1%
Jun 202633.8%10.2%
Jul 202634.4%8.5%
Aug 202633.8%10.1%
Sep 2026——

How has the Black Diamond and Petzl comparison changed over the last 12 months?

  • Black Diamond was ahead of Petzl in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Black Diamond’s estimated Share of Search among headlamp brands worldwide moved from 32.3% to 33.8%, and its estimated monthly branded searches held steady at 368K.
  • Across the 11 months ending August 2026, Petzl’s estimated Share of Search among headlamp brands worldwide moved from 9.7% to 10.1%, and its estimated monthly branded searches held steady at 110K.

How did search popularity change for headlamp brands worldwide in August 2026?

  1. In August 2026, Petzl gained estimated Share of Search among headlamp brands worldwide, from 8.5% to 10.1%.

  2. In August 2026, Black Diamond lost estimated Share of Search among headlamp brands worldwide, from 34.4% to 33.8%.

How each brand is measured

Brandwave collects information about searches that people make online using Black Diamond’s and Petzl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Black Diamond

1 branded search term

  • black diamond

Petzl

1 branded search term

  • petzl

How the Brand Demand Index is measured

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