Brandwave

How popular isBlack Diamond in search?

In August 2026, there were an estimated 368K branded searches for Black Diamond worldwide which held steady over the last 11 months. Black Diamond holds 36.7% estimated Share of Search among camping lanterns worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Fenix54.8%
  2. Black Diamond36.7%
  3. Coleman4%
  4. Goal Zero2.5%
  5. BioLite1.8%
  6. LuminAID0.09%
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Which camping lanterns compete with Black Diamond?

Black Diamond against camping lanterns worldwide, by month

Share of Search by month for Fenix, Black Diamond, Coleman, Goal Zero. The figures are in the table below the chart.

View monthly share of search table
MonthFenixBlack DiamondColemanGoal ZeroBioLiteLuminAID
Oct 202556.1%37.5%1.8%2.6%1.8%0.09%
Nov 202551.5%42.2%1.7%2.4%2.1%0.15%
Dec 202551.8%42.4%1.7%2.4%1.7%0.07%
Jan 202651.5%42.2%1.7%2.5%2.1%0.09%
Feb 202656.8%38%1.5%2.1%1.5%0.05%
Mar 202655.9%37.4%2.3%2.6%1.8%0.09%
Apr 202655.6%37.2%2.7%2.5%1.8%0.09%
May 202655%36.8%3.3%2.6%2.2%0.03%
Jun 202654.1%36.2%4.9%2.6%2.2%0.07%
Jul 202655.1%36.9%4.1%2.1%1.8%0.07%
Aug 202654.8%36.7%4%2.5%1.8%0.09%
Sep 2026——————

  1. 1.Fenix

    54.8%

    Held 1st. 550K estimated branded searches, 0% vs prior month. Share -0.2 points.

  2. 2.Black Diamond

    36.7%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share -0.2 points.

  3. 3.Coleman

    4%

    Held 3rd. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Goal Zero

    2.5%

    Held 4th. 25.5K estimated branded searches, +19.8% vs prior month. Share +0.4 points.

  5. 5.BioLite

    1.8%

    Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.LuminAID

    0.09%

    Held 6th. 880 estimated branded searches, +22.2% vs prior month. Share 0 points.

Compare search popularity between Black Diamond and its closest rivals

How has branded search demand for Black Diamond changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Black Diamond worldwide held steady at 368K.
  • Across the 11 months ending August 2026, Black Diamond’s estimated Share of Search among camping lanterns worldwide decreased from 37.5% to 36.7%.
  • Across the 11 months ending August 2026, Black Diamond’s estimated Share of Search among camping lanterns worldwide peaked at 42.4% in December 2025 and was lowest at 36.2% in June 2026.

How did search popularity change for camping lanterns worldwide in August 2026?

  1. Estimated monthly branded searches for Coleman worldwide rose 123.8% over 11 measured months, from 18.1K to 40.5K in August 2026.

Where does Black Diamond compete?

Black Diamond is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Climbing gear brands3rd of 58.6%Show ranking
Headlamp brands2nd of 533.8%Show ranking
Camping lanterns2nd of 636.7%Shown above
Wealthtech1st of 655.7%Show ranking
Camping lantern brands1st of 559.6%Show ranking
Hiking pole brands1st of 671.6%Show ranking
Wealth management platforms1st of 586.5%Show ranking
Trekking poles1st of 686.9%Show ranking

How is Black Diamond measured?

Brandwave collects information about searches that people make online using Black Diamond’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • black diamond

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How the Brand Demand Index is measured

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