Brandwave

Black Diamond vs Fenix:Which is more popular by branded search?

In August 2026, Fenix had more branded searches than Black Diamond among camping lanterns worldwide. Fenix was estimated to have 550K branded searches compared to Black Diamond’s 368K, and held a 54.8% Share of Search versus Black Diamond’s 36.7%. These are worldwide searches for English-language branded terms.

Share of Search among camping lanterns worldwide in August 2026Which is more popular in search, Black Diamond or Fenix?
Black Diamond36.7%368K searches
vs
Fenix54.8%550K searches

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Which is more popular in search, Black Diamond or Fenix?

Compare the camping lanterns shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Black Diamond and Fenix among camping lanterns worldwide, by month

Share of Search by month for Fenix, Black Diamond. The figures are in the table below the chart.

View monthly share of search table
MonthFenixBlack DiamondColemanGoal ZeroBioLiteLuminAID
Oct 202556.1%37.5%1.8%2.6%1.8%0.09%
Nov 202551.5%42.2%1.7%2.4%2.1%0.15%
Dec 202551.8%42.4%1.7%2.4%1.7%0.07%
Jan 202651.5%42.2%1.7%2.5%2.1%0.09%
Feb 202656.8%38%1.5%2.1%1.5%0.05%
Mar 202655.9%37.4%2.3%2.6%1.8%0.09%
Apr 202655.6%37.2%2.7%2.5%1.8%0.09%
May 202655%36.8%3.3%2.6%2.2%0.03%
Jun 202654.1%36.2%4.9%2.6%2.2%0.07%
Jul 202655.1%36.9%4.1%2.1%1.8%0.07%
Aug 202654.8%36.7%4%2.5%1.8%0.09%
Sep 2026——————

How has the Black Diamond and Fenix comparison changed over the last 12 months?

  • Fenix was ahead of Black Diamond in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Black Diamond’s estimated Share of Search among camping lanterns worldwide moved from 37.5% to 36.7%, and its estimated monthly branded searches held steady at 368K.
  • Across the 11 months ending August 2026, Fenix’s estimated Share of Search among camping lanterns worldwide moved from 56.1% to 54.8%, and its estimated monthly branded searches held steady at 550K.

How did search popularity change for camping lanterns worldwide in August 2026?

Neither Black Diamond nor Fenix moved beyond provider rounding among camping lanterns in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Black Diamond’s and Fenix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Black Diamond

1 branded search term

  • black diamond

Fenix

1 branded search term

  • fenix

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.