Brandwave

Wealthtech:Which brands are most popular in search?

In August 2026, Black Diamond was the most searched among wealthtech worldwide, with an estimated 368K branded searches and 55.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Black Diamond55.7%
  2. Wealthfront20.4%
  3. Betterment16.7%
  4. Addepar5%
  5. Envestnet1.8%
  6. Orion0.36%

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Share of SearchLeaderboard

Compare the wealthtech finance teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among wealthtech worldwide, by month

Share of Search by month for Black Diamond, Wealthfront, Betterment, Addepar. The figures are in the table below the chart.

View monthly share of search table
MonthBlack DiamondWealthfrontBettermentAddeparEnvestnetOrion
Oct 202550.9%22.8%18.7%5.6%1.7%0.4%
Nov 202560.8%18.2%14.9%4.5%1.3%0.26%
Dec 202558.9%21.6%14.4%3.5%1.3%0.31%
Jan 202652.2%23.3%19.1%3.8%1.1%0.34%
Feb 202647.1%25.7%21.1%4.2%1.5%0.31%
Mar 202646.6%25.5%20.9%5.1%1.5%0.3%
Apr 202647.1%25.7%21.1%4.2%1.5%0.31%
May 202655.3%20.3%16.5%6.1%1.5%0.36%
Jun 202650.3%22.5%18.4%6.8%1.7%0.4%
Jul 202655.9%20.5%16.7%5%1.5%0.29%
Aug 202655.7%20.4%16.7%5%1.8%0.36%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Black Diamond

    55.7%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share -0.2 points.

  2. 2.Wealthfront

    20.4%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Betterment

    16.7%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Addepar

    5%

    Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Envestnet

    1.8%

    Held 5th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.3 points.

  6. 6.Orion

    0.36%

    Held 6th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among wealthtech worldwide?

In August 2026, Black Diamond was the most searched among wealthtech worldwide, with an estimated 368K branded searches and 55.7% estimated Share of Search within this set. Wealthfront is in 2nd place, 35.3 percentage points behind at 20.4% Share of Search.

Global wealthtech, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Black Diamond50.9% → 55.7%60.8%Nov 202546.6%Mar 20261st
Wealthfront22.8% → 20.4%25.7%Feb 202618.2%Nov 20252nd
Betterment18.7% → 16.7%21.1%Feb 202614.4%Dec 20253rd
Addepar5.6% → 5%6.8%Jun 20263.5%Dec 20254th
Envestnet1.7% → 1.8%1.8%Aug 20261.1%Jan 20265th
Orion0.4% → 0.36%0.4%Oct 20250.26%Nov 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Black Diamond’s estimated Share of Search among wealthtech worldwide increased from 50.9% to 55.7%.
  • Across the 11 months ending August 2026, Wealthfront’s estimated Share of Search among wealthtech worldwide decreased from 22.8% to 20.4%.
  • Across the 11 months ending August 2026, Betterment’s estimated Share of Search among wealthtech worldwide decreased from 18.7% to 16.7%.
  • Across the 11 months ending August 2026, Addepar’s estimated Share of Search among wealthtech worldwide decreased from 5.6% to 5%.
  • Across the 11 months ending August 2026, Black Diamond’s estimated Share of Search among wealthtech worldwide peaked at 60.8% in November 2025 and was lowest at 46.6% in March 2026.
  • Across the 11 months ending August 2026, Wealthfront’s estimated Share of Search among wealthtech worldwide peaked at 25.7% in February 2026 and was lowest at 18.2% in November 2025.
  • Across the 11 months ending August 2026, Betterment’s estimated Share of Search among wealthtech worldwide peaked at 21.1% in February 2026 and was lowest at 14.4% in December 2025.
  • Across the 11 months ending August 2026, Addepar’s estimated Share of Search among wealthtech worldwide peaked at 6.8% in June 2026 and was lowest at 3.5% in December 2025.
  • Across the 11 months ending August 2026, Envestnet and Orion held steady: their estimated Share of Search among wealthtech worldwide each moved less than 0.5 percentage points.

How did search popularity change for wealthtech worldwide in August 2026?

  1. Estimated monthly branded searches for Betterment worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.

  2. Estimated monthly branded searches for Addepar worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.

  3. Estimated monthly branded searches for Wealthfront worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.

  4. Estimated monthly branded searches for Orion worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.

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