How popular isOrion in search?
In August 2026, there were an estimated 2.4K branded searches for Orion worldwide which is down 17.2% over the last 11 months. Orion holds 0.36% estimated Share of Search among wealthtech worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Black Diamond55.7%Wealthfront20.4%
Betterment16.7%
Addepar5%
Envestnet1.8%
Orion0.36%
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Which wealthtech compete with Orion?
Share of Search by month for Black Diamond, Wealthfront, Betterment, Addepar, Orion. The figures are in the table below the chart.
View monthly share of search table
| Month | Black Diamond | Wealthfront | Betterment | Addepar | Envestnet | Orion |
|---|---|---|---|---|---|---|
| Oct 2025 | 50.9% | 22.8% | 18.7% | 5.6% | 1.7% | 0.4% |
| Nov 2025 | 60.8% | 18.2% | 14.9% | 4.5% | 1.3% | 0.26% |
| Dec 2025 | 58.9% | 21.6% | 14.4% | 3.5% | 1.3% | 0.31% |
| Jan 2026 | 52.2% | 23.3% | 19.1% | 3.8% | 1.1% | 0.34% |
| Feb 2026 | 47.1% | 25.7% | 21.1% | 4.2% | 1.5% | 0.31% |
| Mar 2026 | 46.6% | 25.5% | 20.9% | 5.1% | 1.5% | 0.3% |
| Apr 2026 | 47.1% | 25.7% | 21.1% | 4.2% | 1.5% | 0.31% |
| May 2026 | 55.3% | 20.3% | 16.5% | 6.1% | 1.5% | 0.36% |
| Jun 2026 | 50.3% | 22.5% | 18.4% | 6.8% | 1.7% | 0.4% |
| Jul 2026 | 55.9% | 20.5% | 16.7% | 5% | 1.5% | 0.29% |
| Aug 2026 | 55.7% | 20.4% | 16.7% | 5% | 1.8% | 0.36% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 55.7% | 368K | 0% | -0.2 points | |
| 2, held 2nd | 20.4% | 135K | 0% | -0.1 points | |
| 3, held 3rd | 16.7% | 110K | 0% | -0.1 points | |
| 4, held 4th | 5% | 33.1K | 0% | 0 points | |
| 5, held 5th | 1.8% | 12.1K | +22.2% | +0.3 points | |
| 6, held 6th | 0.36% | 2.4K | +26.3% | +0.1 points |
55.7%
Held 1st. 368K estimated branded searches, 0% vs prior month. Share -0.2 points.
20.4%
Held 2nd. 135K estimated branded searches, 0% vs prior month. Share -0.1 points.
16.7%
Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -0.1 points.
4.
Addepar5%
Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.
1.8%
Held 5th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.3 points.
6.
Orion0.36%
Held 6th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.1 points.
Compare search popularity between Orion and its closest rivals
How has branded search demand for Orion changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Orion worldwide fell from 2.9K to 2.4K.
- Across the 11 months ending August 2026, Orion’s estimated Share of Search among wealthtech worldwide held steady, from 0.4% to 0.36%.
How did search popularity change for wealthtech worldwide in August 2026?
4 changes
Estimated monthly branded searches for Betterment worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.
Estimated monthly branded searches for Addepar worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.
Estimated monthly branded searches for Wealthfront worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.
Estimated monthly branded searches for Orion worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.
Where does Orion compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Wealthtech | 6th of 6 | 0.36% | Shown above |
| Wealth management platforms | 5th of 5 | 0.56% | Show ranking |
| Telescope brands | 5th of 5 | 1.7% | Show ranking |
How is Orion measured?
Brandwave collects information about searches that people make online using Orion’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- orion advisor
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Is Orion your brand?
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