Brandwave

How popular isWealthfront in search?

In August 2026, there were an estimated 135K branded searches for Wealthfront worldwide which is down 18.2% over the last 11 months. Wealthfront holds 20.4% estimated Share of Search among wealthtech worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Black Diamond55.7%
  2. Wealthfront20.4%
  3. Betterment16.7%
  4. Addepar5%
  5. Envestnet1.8%
  6. Orion0.36%
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Which wealthtech compete with Wealthfront?

Wealthfront against wealthtech worldwide, by month

Share of Search by month for Black Diamond, Wealthfront, Betterment, Addepar. The figures are in the table below the chart.

View monthly share of search table
MonthBlack DiamondWealthfrontBettermentAddeparEnvestnetOrion
Oct 202550.9%22.8%18.7%5.6%1.7%0.4%
Nov 202560.8%18.2%14.9%4.5%1.3%0.26%
Dec 202558.9%21.6%14.4%3.5%1.3%0.31%
Jan 202652.2%23.3%19.1%3.8%1.1%0.34%
Feb 202647.1%25.7%21.1%4.2%1.5%0.31%
Mar 202646.6%25.5%20.9%5.1%1.5%0.3%
Apr 202647.1%25.7%21.1%4.2%1.5%0.31%
May 202655.3%20.3%16.5%6.1%1.5%0.36%
Jun 202650.3%22.5%18.4%6.8%1.7%0.4%
Jul 202655.9%20.5%16.7%5%1.5%0.29%
Aug 202655.7%20.4%16.7%5%1.8%0.36%
Sep 2026——————

  1. 1.Black Diamond

    55.7%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share -0.2 points.

  2. 2.Wealthfront

    20.4%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Betterment

    16.7%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Addepar

    5%

    Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Envestnet

    1.8%

    Held 5th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.3 points.

  6. 6.Orion

    0.36%

    Held 6th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.1 points.

Compare search popularity between Wealthfront and its closest rivals

How has branded search demand for Wealthfront changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Wealthfront worldwide fell from 165K to 135K.
  • Across the 11 months ending August 2026, Wealthfront’s estimated Share of Search among wealthtech worldwide decreased from 22.8% to 20.4%.
  • Across the 11 months ending August 2026, Wealthfront’s estimated Share of Search among wealthtech worldwide peaked at 25.7% in February 2026 and was lowest at 18.2% in November 2025.

How did search popularity change for wealthtech worldwide in August 2026?

  1. Estimated monthly branded searches for Betterment worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.

  2. Estimated monthly branded searches for Addepar worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.

  3. Estimated monthly branded searches for Wealthfront worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.

  4. Estimated monthly branded searches for Orion worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.

Where does Wealthfront compete?

Wealthfront is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Investment platforms4th of 53.2%Show ranking
Investment apps3rd of 64.7%Show ranking
Robo advisors2nd of 616.5%Show ranking
Robo advisers2nd of 416.8%Show ranking
Wealthtech2nd of 620.4%Shown above

How is Wealthfront measured?

Brandwave collects information about searches that people make online using Wealthfront’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • wealthfront

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How the Brand Demand Index is measured

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