Fidelity vs Wealthfront:Which is more popular by branded search?
In August 2026, Fidelity had more branded searches than Wealthfront among investment platforms worldwide. Fidelity was estimated to have 673K branded searches compared to Wealthfront’s 135K, and held a 16% Share of Search versus Wealthfront’s 3.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Fidelity or Wealthfront?
Compare the platforms people invest through. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Fidelity, Wealthfront. The figures are in the table below the chart.
View monthly share of search table
| Month | Vanguard | Fidelity | Acorns | Wealthfront | Betterment |
|---|---|---|---|---|---|
| Oct 2025 | 60.4% | 14.8% | 18.1% | 3.6% | 3% |
| Nov 2025 | 58.5% | 17.6% | 17.6% | 3.5% | 2.9% |
| Dec 2025 | 64.7% | 15.9% | 13% | 3.9% | 2.6% |
| Jan 2026 | 64.3% | 15.8% | 12.9% | 3.9% | 3.2% |
| Feb 2026 | 63.3% | 15.5% | 12.7% | 4.6% | 3.8% |
| Mar 2026 | 63.3% | 15.5% | 12.7% | 4.6% | 3.8% |
| Apr 2026 | 64.3% | 15.8% | 12.9% | 3.9% | 3.2% |
| May 2026 | 65.1% | 16% | 13.1% | 3.2% | 2.6% |
| Jun 2026 | 66.7% | 16.4% | 11% | 3.3% | 2.7% |
| Jul 2026 | 60.4% | 18.1% | 14.8% | 3.6% | 3% |
| Aug 2026 | 65.1% | 16% | 13.1% | 3.2% | 2.6% |
| Sep 2026 | — | — | — | — | — |
How has the Fidelity and Wealthfront comparison changed over the last 12 months?
3 findings
- Fidelity was ahead of Wealthfront in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fidelity’s estimated Share of Search among investment platforms worldwide moved from 14.8% to 16%, and its estimated monthly branded searches held steady at 673K.
- Across the 11 months ending August 2026, Wealthfront’s estimated Share of Search among investment platforms worldwide moved from 3.6% to 3.2%, and its estimated monthly branded searches moved from 165K to 135K.
How did search popularity change for investment platforms worldwide in August 2026?
2 changes
In August 2026, Fidelity lost estimated Share of Search among investment platforms worldwide, from 18.1% to 16%.
Estimated monthly branded searches for Wealthfront worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Fidelity’s and Wealthfront’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fidelity
1 branded search term
- fidelity investments
Wealthfront
1 branded search term
- wealthfront
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