How popular isWealthfront in search?
In August 2026, there were an estimated 135K branded searches for Wealthfront worldwide which is down 18.2% over the last 11 months. Wealthfront holds 4.7% estimated Share of Search among investment apps worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Robinhood71.6%
Acorns19.1%Wealthfront4.7%
Betterment3.8%
Public0.37%
Stash0.34%
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Which investment apps compete with Wealthfront?
Share of Search by month for Robinhood, Acorns, Wealthfront, Betterment. The figures are in the table below the chart.
View monthly share of search table
| Month | Robinhood | Acorns | Wealthfront | Betterment | Public | Stash |
|---|---|---|---|---|---|---|
| Oct 2025 | 67.9% | 23.1% | 4.6% | 3.8% | 0.36% | 0.28% |
| Nov 2025 | 71.9% | 20.1% | 4% | 3.3% | 0.35% | 0.3% |
| Dec 2025 | 70% | 19.4% | 5.8% | 3.9% | 0.45% | 0.43% |
| Jan 2026 | 65.6% | 21.7% | 6.5% | 5.3% | 0.42% | 0.48% |
| Feb 2026 | 68.3% | 18.6% | 6.8% | 5.6% | 0.4% | 0.34% |
| Mar 2026 | 68.6% | 18.4% | 6.7% | 5.5% | 0.44% | 0.4% |
| Apr 2026 | 65.6% | 21.7% | 6.5% | 5.3% | 0.47% | 0.39% |
| May 2026 | 68.3% | 21.3% | 5.2% | 4.3% | 0.46% | 0.47% |
| Jun 2026 | 74.7% | 15.9% | 4.8% | 3.9% | 0.42% | 0.35% |
| Jul 2026 | 68.4% | 21.4% | 5.2% | 4.3% | 0.38% | 0.38% |
| Aug 2026 | 71.6% | 19.1% | 4.7% | 3.8% | 0.37% | 0.34% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 71.6% | 2.1M | +16.9% | +3.3 points | |
| 2, held 2nd | 19.1% | 550K | 0% | -2.2 points | |
| 3, held 3rd | 4.7% | 135K | 0% | -0.5 points | |
| 4, held 4th | 3.8% | 110K | 0% | -0.4 points | |
| 5, moved from 6th to 5th | 0.37% | 10.7K | +9.5% | 0 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 0.34% | 9.9K | 0% | 0 pointsmoved from 5th to 6th |
71.6%
Held 1st. 2.1M estimated branded searches, +16.9% vs prior month. Share +3.3 points.
2.
Acorns19.1%
Held 2nd. 550K estimated branded searches, 0% vs prior month. Share -2.2 points.
4.7%
Held 3rd. 135K estimated branded searches, 0% vs prior month. Share -0.5 points.
3.8%
Held 4th. 110K estimated branded searches, 0% vs prior month. Share -0.4 points.
5.
Public0.37%
Moved from 6th to 5th. 10.7K estimated branded searches, +9.5% vs prior month. Share 0 points.
6.
Stash0.34%
Moved from 5th to 6th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Wealthfront and its closest rivals
How has branded search demand for Wealthfront changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Wealthfront worldwide fell from 165K to 135K.
- Across the 11 months ending August 2026, Wealthfront’s estimated Share of Search among investment apps worldwide peaked at 6.8% in February 2026 and was lowest at 4% in November 2025.
How did search popularity change for investment apps worldwide in August 2026?
6 changes
In August 2026, Robinhood gained estimated Share of Search among investment apps worldwide, from 68.4% to 71.6%.
In August 2026, Acorns lost estimated Share of Search among investment apps worldwide, from 21.4% to 19.1%.
In August 2026, Wealthfront lost estimated Share of Search among investment apps worldwide, from 5.2% to 4.7%.
In August 2026, Public rose from 6th to 5th among investment apps worldwide.
In August 2026, Stash fell from 5th to 6th among investment apps worldwide.
Estimated monthly branded searches for Betterment worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.
Where does Wealthfront compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Investment platforms | 4th of 5 | 3.2% | Show ranking |
| Investment apps | 3rd of 6 | 4.7% | Shown above |
| Robo advisors | 2nd of 6 | 16.5% | Show ranking |
| Robo advisers | 2nd of 4 | 16.8% | Show ranking |
| Wealthtech | 2nd of 6 | 20.4% | Show ranking |
How is Wealthfront measured?
Brandwave collects information about searches that people make online using Wealthfront’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- wealthfront
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