Brandwave

How popular isFidelity?

In September 2026, people searched for Fidelity by name about 565,000 times worldwide, an 18.3% decrease from the previous year. These searches made up 9.3% of all global investment app searches, placing Fidelity third out of nine apps. When we asked both ChatGPT and Google AI Overviews about investment apps, Fidelity appeared in all answers and was the most recommended of the nine.

Search and AI answers in September 2026

Fidelity is the third most searched of 9 competitors and the most recommended in AI answers.

  1. Charles SchwabShare of searches 55.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. RobinhoodShare of searches 26.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. FidelityShare of searches 9.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. WebullShare of searches 4.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  5. WealthfrontShare of searches 2.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top investment apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fidelity appeared in all five answers. Fidelity is the most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fidelity1st
  2. Robinhood2nd
  3. Charles Schwab3rd
  4. Acorns4th
  5. Betterment5th
  6. Webull6th
  7. Public7th
  8. Wealthfront–
  9. Stash–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Robinhood5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fidelity5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Charles Schwab3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Webull3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Acorns3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Betterment2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Public1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wealthfront0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stash0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about investment apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which investment apps compete with Fidelity?

Fidelity against investment apps worldwide, by month

Share of searches by month for Charles Schwab, Robinhood, Fidelity, Webull, Wealthfront. The figures are in the table below the chart.

View monthly share of searches table
MonthCharles SchwabRobinhoodFidelityWebullWealthfrontBettermentAcornsStashPublic
Oct 202551.7%29.3%8.7%6%2.1%1.7%0.23%0.15%0.07%
Nov 202548.2%33.2%9.9%4.6%1.9%1.6%0.21%0.16%0.07%
Dec 202550.9%28.9%10.5%4.9%2.5%1.7%0.27%0.2%0.08%
Jan 202653.2%25.1%11.2%5.1%2.6%2.1%0.35%0.22%0.07%
Feb 202654.9%25.9%9.5%4.3%2.7%2.2%0.24%0.16%0.08%
Mar 202654.7%26.1%9.4%4.3%2.7%2.2%0.24%0.18%0.08%
Apr 202653.7%25.4%11.2%4.3%2.6%2.2%0.24%0.18%0.1%
May 202658.2%23.1%10%4.6%1.9%1.6%0.21%0.19%0.09%
Jun 202655.4%26.8%9.7%4.4%1.8%1.5%0.2%0.15%0.08%
Jul 202653.6%26.3%11.4%4.3%2.2%1.8%0.24%0.18%0.08%
Aug 202651.2%29.8%10.7%4.1%2.1%1.7%0.23%0.17%0.07%
Sep 202655.4%26.3%9.3%4.4%2.2%1.8%0.3%0.19%0.08%

  1. 1.Charles Schwab

    55.4%

    Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share +4.1 points.

  2. 2.Robinhood

    26.3%

    Held 2nd. 1.6M estimated branded searches, -18.2% vs prior month. Share -3.5 points.

  3. 3.Fidelity

    9.3%

    Held 3rd. 565K estimated branded searches, -19.3% vs prior month. Share -1.4 points.

  4. 4.Webull

    4.4%

    Held 4th. 264K estimated branded searches, -0.4% vs prior month. Share +0.3 points.

  5. 5.Wealthfront

    2.2%

    Held 5th. 135K estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.Betterment

    1.8%

    Held 6th. 110K estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Acorns

    0.3%

    Held 7th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.1 points.

  8. 8.Stash

    0.19%

    Held 8th. 11.2K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Public

    0.08%

    Held 9th. 4.6K estimated branded searches, -6.1% vs prior month. Share 0 points.

Compare popularity between Fidelity and its closest rivals

Every comparison with Fidelity

14 comparisons

How has branded search demand for Fidelity changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Fidelity worldwide fell from 691K to 565K.
  • Across the 12 months ending September 2026, Fidelity’s share of searches among investment apps worldwide increased from 8.7% to 9.3%.
  • Across the 12 months ending September 2026, Fidelity’s share of searches among investment apps worldwide peaked at 11.4% in July 2026 and was lowest at 8.7% in October 2025.

How did search popularity change for investment apps worldwide in September 2026?

6 changes

  1. In September 2026, Charles Schwab gained share of searches among investment apps worldwide, from 51.2% to 55.4%.

  2. In September 2026, Robinhood lost share of searches among investment apps worldwide, from 29.8% to 26.3%.

  3. In September 2026, Fidelity lost share of searches among investment apps worldwide, from 10.7% to 9.3%.

  4. Estimated monthly branded searches for Webull worldwide fell 44.4% over 12 measured months, from 476K to 264K in September 2026.

  5. Estimated monthly branded searches for Public worldwide fell 19.3% over 12 measured months, from 5.7K to 4.6K in September 2026.

  6. Estimated monthly branded searches for Betterment worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

How are Fidelity’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Fidelity’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • fidelity app

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How the Brand Demand Index is measured

Where does Fidelity compete?

Fidelity is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Retail investing and trading apps5th of 116.3%Show ranking
Investment apps3rd of 99.3%Shown above
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Is Fidelity your brand?

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