Brandwave

How popular isRobinhood in search?

In August 2026, there were an estimated 2.1M branded searches for Robinhood worldwide which is down 14.9% over the last 11 months. Robinhood holds 71.6% estimated Share of Search among investment apps worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Robinhood71.6%
  2. Acorns19.1%
  3. Wealthfront4.7%
  4. Betterment3.8%
  5. Public0.37%
  6. Stash0.34%
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Which investment apps compete with Robinhood?

Robinhood against investment apps worldwide, by month

Share of Search by month for Robinhood, Acorns, Wealthfront, Betterment. The figures are in the table below the chart.

View monthly share of search table
MonthRobinhoodAcornsWealthfrontBettermentPublicStash
Oct 202567.9%23.1%4.6%3.8%0.36%0.28%
Nov 202571.9%20.1%4%3.3%0.35%0.3%
Dec 202570%19.4%5.8%3.9%0.45%0.43%
Jan 202665.6%21.7%6.5%5.3%0.42%0.48%
Feb 202668.3%18.6%6.8%5.6%0.4%0.34%
Mar 202668.6%18.4%6.7%5.5%0.44%0.4%
Apr 202665.6%21.7%6.5%5.3%0.47%0.39%
May 202668.3%21.3%5.2%4.3%0.46%0.47%
Jun 202674.7%15.9%4.8%3.9%0.42%0.35%
Jul 202668.4%21.4%5.2%4.3%0.38%0.38%
Aug 202671.6%19.1%4.7%3.8%0.37%0.34%
Sep 2026——————

  1. 1.Robinhood

    71.6%

    Held 1st. 2.1M estimated branded searches, +16.9% vs prior month. Share +3.3 points.

  2. 2.Acorns

    19.1%

    Held 2nd. 550K estimated branded searches, 0% vs prior month. Share -2.2 points.

  3. 3.Wealthfront

    4.7%

    Held 3rd. 135K estimated branded searches, 0% vs prior month. Share -0.5 points.

  4. 4.Betterment

    3.8%

    Held 4th. 110K estimated branded searches, 0% vs prior month. Share -0.4 points.

  5. 5.Public

    0.37%

    Moved from 6th to 5th. 10.7K estimated branded searches, +9.5% vs prior month. Share 0 points.

  6. 6.Stash

    0.34%

    Moved from 5th to 6th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Robinhood and its closest rivals

How has branded search demand for Robinhood changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Robinhood worldwide fell from 2.4M to 2.1M.
  • Across the 11 months ending August 2026, Robinhood’s estimated Share of Search among investment apps worldwide increased from 67.9% to 71.6%.
  • Across the 11 months ending August 2026, Robinhood’s estimated Share of Search among investment apps worldwide peaked at 74.7% in June 2026 and was lowest at 65.6% in April 2026.

How did search popularity change for investment apps worldwide in August 2026?

  1. In August 2026, Robinhood gained estimated Share of Search among investment apps worldwide, from 68.4% to 71.6%.

  2. In August 2026, Acorns lost estimated Share of Search among investment apps worldwide, from 21.4% to 19.1%.

  3. In August 2026, Wealthfront lost estimated Share of Search among investment apps worldwide, from 5.2% to 4.7%.

  4. In August 2026, Public rose from 6th to 5th among investment apps worldwide.

  5. In August 2026, Stash fell from 5th to 6th among investment apps worldwide.

  6. Estimated monthly branded searches for Betterment worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.

Where does Robinhood compete?

Robinhood is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Stock brokers2nd of 524%Show ranking
Retail investing and trading apps1st of 839.1%Show ranking
Online trading platforms1st of 649.7%Show ranking
Stock trading apps1st of 459.3%Show ranking
Investment apps1st of 671.6%Shown above

How is Robinhood measured?

Brandwave collects information about searches that people make online using Robinhood’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

18 branded search terms

  • brokerage account robinhood
  • robinhood
  • robinhood account
  • robinhood app
  • robinhood apps
  • robinhood bank
  • robinhood brokerage account
  • robinhood crypto
  • robinhood cryptocurrency
  • robinhood financial
  • robinhood gold
  • robinhood gold card
  • robinhood investing
  • robinhood investment app
  • robinhood retirement
  • robinhood trading
  • robinhood trading app
  • robinhood.com

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How the Brand Demand Index is measured

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