How popular isInteractive Brokers in search?
In August 2026, there were an estimated 691K branded searches for Interactive Brokers worldwide which is down 18.2% over the last 11 months. Interactive Brokers holds 16.6% estimated Share of Search among online trading platforms worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Robinhood49.5%
Interactive Brokers16.6%
Trading 21215.6%
eToro11.5%
Webull6.7%
Plus5000.07%
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Which online trading platforms compete with Interactive Brokers?
Share of Search by month for Robinhood, Interactive Brokers, Trading 212, eToro, Webull. The figures are in the table below the chart.
View monthly share of search table
| Month | Robinhood | Interactive Brokers | Trading 212 | eToro | Webull | Plus500 |
|---|---|---|---|---|---|---|
| Oct 2025 | 43.3% | 15.1% | 17.1% | 15.6% | 8.8% | 0.04% |
| Nov 2025 | 48.8% | 14% | 16% | 14.3% | 6.8% | 0.04% |
| Dec 2025 | 46.7% | 16.2% | 15.4% | 13.8% | 8% | 0.06% |
| Jan 2026 | 39.6% | 16.5% | 19% | 16.8% | 8% | 0.07% |
| Feb 2026 | 44.3% | 15.2% | 17.6% | 15.5% | 7.4% | 0.06% |
| Mar 2026 | 42.8% | 14.4% | 20.9% | 14.8% | 7% | 0.07% |
| Apr 2026 | 45.3% | 15.4% | 18.6% | 13.1% | 7.5% | 0.05% |
| May 2026 | 40.8% | 19.5% | 18.5% | 13.4% | 7.8% | 0.06% |
| Jun 2026 | 46.8% | 15.3% | 17.6% | 12.8% | 7.5% | 0.05% |
| Jul 2026 | 45.5% | 17.8% | 16.7% | 12.5% | 7.4% | 0.06% |
| Aug 2026 | 49.5% | 16.6% | 15.6% | 11.5% | 6.7% | 0.07% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49.5% | 2.1M | +16.9% | +3.9 points | |
| 2, held 2nd | 16.6% | 691K | +0.48% | -1.2 points | |
| 3, held 3rd | 15.6% | 652K | +0.65% | -1.1 points | |
| 4, held 4th | 11.5% | 480K | -0.97% | -1 points | |
| 5, held 5th | 6.7% | 279K | -2.1% | -0.7 points | |
| 6, held 6th | 0.07% | 2.9K | +20.8% | 0 points |
49.5%
Held 1st. 2.1M estimated branded searches, +16.9% vs prior month. Share +3.9 points.
16.6%
Held 2nd. 691K estimated branded searches, +0.48% vs prior month. Share -1.2 points.
15.6%
Held 3rd. 652K estimated branded searches, +0.65% vs prior month. Share -1.1 points.
4.
eToro11.5%
Held 4th. 480K estimated branded searches, -0.97% vs prior month. Share -1 points.
5.
Webull6.7%
Held 5th. 279K estimated branded searches, -2.1% vs prior month. Share -0.7 points.
6.
Plus5000.07%
Held 6th. 2.9K estimated branded searches, +20.8% vs prior month. Share 0 points.
Compare search popularity between Interactive Brokers and its closest rivals
- Interactive Brokers vs Robinhood: compare search popularity
- Interactive Brokers vs Trading 212: compare search popularity
- Interactive Brokers vs eToro: compare search popularity
- Interactive Brokers vs Webull: compare search popularity
- Interactive Brokers vs Plus500: compare search popularity
- Compare Interactive Brokers with any brand
Every comparison with Interactive Brokers
8 comparisons
How has branded search demand for Interactive Brokers changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Interactive Brokers worldwide fell from 845K to 691K.
- Across the 11 months ending August 2026, Interactive Brokers’ estimated Share of Search among online trading platforms worldwide increased from 15.1% to 16.6%.
- Across the 11 months ending August 2026, Interactive Brokers’ estimated Share of Search among online trading platforms worldwide peaked at 19.5% in May 2026 and was lowest at 14% in November 2025.
- Across the 11 months ending August 2026, Interactive Brokers rose from 4th to 2nd among online trading platforms worldwide.
How did search popularity change for online trading platforms worldwide in August 2026?
6 changes
In August 2026, Robinhood gained estimated Share of Search among online trading platforms worldwide, from 45.5% to 49.5%.
In August 2026, Interactive Brokers lost estimated Share of Search among online trading platforms worldwide, from 17.8% to 16.6%.
In August 2026, Trading 212 lost estimated Share of Search among online trading platforms worldwide, from 16.7% to 15.6%.
In August 2026, eToro lost estimated Share of Search among online trading platforms worldwide, from 12.5% to 11.5%.
In August 2026, Webull lost estimated Share of Search among online trading platforms worldwide, from 7.4% to 6.7%.
Estimated monthly branded searches for Plus500 worldwide rose 20.8% over 11 measured months, from 2.4K to 2.9K in August 2026.
Where does Interactive Brokers compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Stock brokers | 4th of 5 | 8% | Show ranking |
| Online trading platforms | 2nd of 6 | 16.6% | Shown above |
How is Interactive Brokers measured?
Brandwave collects information about searches that people make online using Interactive Brokers’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- interactive brokers
- interactivebrokers
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