Brandwave

How popular isRobinhood in search?

In August 2026, there were an estimated 2.1M branded searches for Robinhood worldwide which is down 14.9% over the last 11 months. Robinhood holds 49.7% estimated Share of Search among online trading platforms worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Robinhood49.7%
  2. Interactive Brokers16.2%
  3. Trading 21215.7%
  4. eToro11.6%
  5. Webull6.7%
  6. Plus5000.07%
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Which online trading platforms compete with Robinhood?

Robinhood against online trading platforms worldwide, by month

Share of Search by month for Robinhood, Interactive Brokers, Trading 212, eToro, Webull. The figures are in the table below the chart.

View monthly share of search table
MonthRobinhoodInteractive BrokersTrading 212eToroWebullPlus500
Oct 202543.5%14.8%17.2%15.6%8.8%0.04%
Nov 202549%13.7%16%14.4%6.8%0.04%
Dec 202546.8%15.9%15.4%13.8%8%0.06%
Jan 202639.8%16.1%19.1%16.9%8%0.07%
Feb 202644.5%14.8%17.6%15.6%7.4%0.06%
Mar 202642.9%14.1%21%14.9%7%0.08%
Apr 202645.5%15.1%18.7%13.2%7.6%0.05%
May 202640.9%19.1%18.5%13.5%7.9%0.06%
Jun 202647%14.9%17.7%12.8%7.5%0.05%
Jul 202645.7%17.5%16.8%12.6%7.4%0.06%
Aug 202649.7%16.2%15.7%11.6%6.7%0.07%
Sep 2026——————

  1. 1.Robinhood

    49.7%

    Held 1st. 2.1M estimated branded searches, +16.9% vs prior month. Share +4 points.

  2. 2.Interactive Brokers

    16.2%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share -1.2 points.

  3. 3.Trading 212

    15.7%

    Held 3rd. 652K estimated branded searches, +0.65% vs prior month. Share -1.1 points.

  4. 4.eToro

    11.6%

    Held 4th. 480K estimated branded searches, -0.97% vs prior month. Share -1 points.

  5. 5.Webull

    6.7%

    Held 5th. 279K estimated branded searches, -2.1% vs prior month. Share -0.7 points.

  6. 6.Plus500

    0.07%

    Held 6th. 2.9K estimated branded searches, +20.8% vs prior month. Share 0 points.

Compare search popularity between Robinhood and its closest rivals

How has branded search demand for Robinhood changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Robinhood worldwide fell from 2.4M to 2.1M.
  • Across the 11 months ending August 2026, Robinhood’s estimated Share of Search among online trading platforms worldwide increased from 43.5% to 49.7%.
  • Across the 11 months ending August 2026, Robinhood’s estimated Share of Search among online trading platforms worldwide peaked at 49.7% in August 2026 and was lowest at 39.8% in January 2026.

How did search popularity change for online trading platforms worldwide in August 2026?

  1. In August 2026, Robinhood gained estimated Share of Search among online trading platforms worldwide, from 45.7% to 49.7%.

  2. In August 2026, Interactive Brokers lost estimated Share of Search among online trading platforms worldwide, from 17.5% to 16.2%.

  3. In August 2026, Trading 212 lost estimated Share of Search among online trading platforms worldwide, from 16.8% to 15.7%.

  4. In August 2026, eToro lost estimated Share of Search among online trading platforms worldwide, from 12.6% to 11.6%.

  5. In August 2026, Webull lost estimated Share of Search among online trading platforms worldwide, from 7.4% to 6.7%.

  6. Estimated monthly branded searches for Plus500 worldwide rose 20.8% over 11 measured months, from 2.4K to 2.9K in August 2026.

Where does Robinhood compete?

Robinhood is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Stock brokers2nd of 524%Show ranking
Retail investing and trading apps1st of 839.1%Show ranking
Online trading platforms1st of 649.7%Shown above
Stock trading apps1st of 459.3%Show ranking
Investment apps1st of 671.6%Show ranking

How is Robinhood measured?

Brandwave collects information about searches that people make online using Robinhood’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

18 branded search terms

  • brokerage account robinhood
  • robinhood
  • robinhood account
  • robinhood app
  • robinhood apps
  • robinhood bank
  • robinhood brokerage account
  • robinhood crypto
  • robinhood cryptocurrency
  • robinhood financial
  • robinhood gold
  • robinhood gold card
  • robinhood investing
  • robinhood investment app
  • robinhood retirement
  • robinhood trading
  • robinhood trading app
  • robinhood.com

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How the Brand Demand Index is measured

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