How popular iseToro in search?
In August 2026, there were an estimated 480K branded searches for eToro worldwide which is down 44.7% over the last 11 months. eToro holds 11.6% estimated Share of Search among online trading platforms worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Robinhood49.7%
Interactive Brokers16.2%
Trading 21215.7%
eToro11.6%
Webull6.7%
Plus5000.07%
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Which online trading platforms compete with eToro?
Share of Search by month for Robinhood, Interactive Brokers, Trading 212, eToro, Webull. The figures are in the table below the chart.
View monthly share of search table
| Month | Robinhood | Interactive Brokers | Trading 212 | eToro | Webull | Plus500 |
|---|---|---|---|---|---|---|
| Oct 2025 | 43.5% | 14.8% | 17.2% | 15.6% | 8.8% | 0.04% |
| Nov 2025 | 49% | 13.7% | 16% | 14.4% | 6.8% | 0.04% |
| Dec 2025 | 46.8% | 15.9% | 15.4% | 13.8% | 8% | 0.06% |
| Jan 2026 | 39.8% | 16.1% | 19.1% | 16.9% | 8% | 0.07% |
| Feb 2026 | 44.5% | 14.8% | 17.6% | 15.6% | 7.4% | 0.06% |
| Mar 2026 | 42.9% | 14.1% | 21% | 14.9% | 7% | 0.08% |
| Apr 2026 | 45.5% | 15.1% | 18.7% | 13.2% | 7.6% | 0.05% |
| May 2026 | 40.9% | 19.1% | 18.5% | 13.5% | 7.9% | 0.06% |
| Jun 2026 | 47% | 14.9% | 17.7% | 12.8% | 7.5% | 0.05% |
| Jul 2026 | 45.7% | 17.5% | 16.8% | 12.6% | 7.4% | 0.06% |
| Aug 2026 | 49.7% | 16.2% | 15.7% | 11.6% | 6.7% | 0.07% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49.7% | 2.1M | +16.9% | +4 points | |
| 2, held 2nd | 16.2% | 673K | 0% | -1.2 points | |
| 3, held 3rd | 15.7% | 652K | +0.65% | -1.1 points | |
| 4, held 4th | 11.6% | 480K | -0.97% | -1 points | |
| 5, held 5th | 6.7% | 279K | -2.1% | -0.7 points | |
| 6, held 6th | 0.07% | 2.9K | +20.8% | 0 points |
49.7%
Held 1st. 2.1M estimated branded searches, +16.9% vs prior month. Share +4 points.
16.2%
Held 2nd. 673K estimated branded searches, 0% vs prior month. Share -1.2 points.
15.7%
Held 3rd. 652K estimated branded searches, +0.65% vs prior month. Share -1.1 points.
4.
eToro11.6%
Held 4th. 480K estimated branded searches, -0.97% vs prior month. Share -1 points.
5.
Webull6.7%
Held 5th. 279K estimated branded searches, -2.1% vs prior month. Share -0.7 points.
6.
Plus5000.07%
Held 6th. 2.9K estimated branded searches, +20.8% vs prior month. Share 0 points.
Compare search popularity between eToro and its closest rivals
How has branded search demand for eToro changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for eToro worldwide fell from 868K to 480K.
- Across the 11 months ending August 2026, eToro’s estimated Share of Search among online trading platforms worldwide decreased from 15.6% to 11.6%.
- Across the 11 months ending August 2026, eToro’s estimated Share of Search among online trading platforms worldwide peaked at 16.9% in January 2026 and was lowest at 11.6% in August 2026.
- Across the 11 months ending August 2026, eToro fell from 3rd to 4th among online trading platforms worldwide.
How did search popularity change for online trading platforms worldwide in August 2026?
6 changes
In August 2026, Robinhood gained estimated Share of Search among online trading platforms worldwide, from 45.7% to 49.7%.
In August 2026, Interactive Brokers lost estimated Share of Search among online trading platforms worldwide, from 17.5% to 16.2%.
In August 2026, Trading 212 lost estimated Share of Search among online trading platforms worldwide, from 16.8% to 15.7%.
In August 2026, eToro lost estimated Share of Search among online trading platforms worldwide, from 12.6% to 11.6%.
In August 2026, Webull lost estimated Share of Search among online trading platforms worldwide, from 7.4% to 6.7%.
Estimated monthly branded searches for Plus500 worldwide rose 20.8% over 11 measured months, from 2.4K to 2.9K in August 2026.
Where does eToro compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Retail investing and trading apps | 5th of 8 | 9.1% | Show ranking |
| Online trading platforms | 4th of 6 | 11.6% | Shown above |
| Stock trading apps | 3rd of 4 | 13.8% | Show ranking |
How is eToro measured?
Brandwave collects information about searches that people make online using eToro’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
23 branded search terms
- app etoro
- etoro
- etoro app
- etoro australia
- etoro broker
- etoro cfd
- etoro club
- etoro copy trading
- etoro crypto
- etoro cryptos
- etoro download
- etoro eu
- etoro europe
- etoro fees
- etoro investing
- etoro investment
- etoro investors
- etoro isa
- etoro money
- etoro platform
- etoro trading
- etoro uk
- etoro.com
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