eToro vs Wealthsimple:Which is more popular by branded search?
In August 2026, Wealthsimple had more branded searches than eToro among retail investing and trading apps worldwide. Wealthsimple was estimated to have 529K branded searches compared to eToro’s 480K, and held a 10% Share of Search versus eToro’s 9.1%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, eToro or Wealthsimple?
Compare app-based brokers and investing platforms for individual investors, measured through worldwide English-language branded search demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Wealthsimple, eToro. The figures are in the table below the chart.
View monthly share of search table
| Month | Robinhood | Trade Republic | Trading 212 | Wealthsimple | eToro | Webull | Freetrade | Public |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.7% | 15.8% | 14.9% | 9.5% | 13.5% | 7.6% | 0.87% | 0.2% |
| Nov 2025 | 42.7% | 14.8% | 14% | 8.9% | 12.5% | 6% | 0.81% | 0.21% |
| Dec 2025 | 38.7% | 19.7% | 12.8% | 9.8% | 11.4% | 6.6% | 0.75% | 0.25% |
| Jan 2026 | 32.5% | 19.7% | 15.6% | 10.4% | 13.8% | 6.6% | 1.1% | 0.21% |
| Feb 2026 | 34.2% | 17.1% | 13.6% | 16.2% | 12% | 5.7% | 0.98% | 0.2% |
| Mar 2026 | 30.3% | 14.9% | 14.8% | 23.4% | 10.5% | 5% | 0.85% | 0.2% |
| Apr 2026 | 31.9% | 15.9% | 13.1% | 23.4% | 9.2% | 5.3% | 0.89% | 0.23% |
| May 2026 | 32.4% | 22.7% | 14.7% | 12.2% | 10.7% | 6.2% | 0.85% | 0.22% |
| Jun 2026 | 35.1% | 25% | 13.2% | 10.7% | 9.6% | 5.6% | 0.65% | 0.2% |
| Jul 2026 | 35.4% | 24.7% | 13% | 10.7% | 9.7% | 5.7% | 0.54% | 0.2% |
| Aug 2026 | 39.1% | 23.3% | 12.4% | 10% | 9.1% | 5.3% | 0.62% | 0.2% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the eToro and Wealthsimple comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Wealthsimple took it in February 2026.
- Across the 11 months ending August 2026, eToro’s estimated Share of Search among retail investing and trading apps worldwide moved from 13.5% to 9.1%, and its estimated monthly branded searches moved from 868K to 480K.
- Across the 11 months ending August 2026, Wealthsimple’s estimated Share of Search among retail investing and trading apps worldwide moved from 9.5% to 10%, and its estimated monthly branded searches moved from 609K to 529K.
How did search popularity change for retail investing and trading apps worldwide in August 2026?
2 changes
In August 2026, Wealthsimple lost estimated Share of Search among retail investing and trading apps worldwide, from 10.7% to 10%.
In August 2026, eToro lost estimated Share of Search among retail investing and trading apps worldwide, from 9.7% to 9.1%.
How each brand is measured
Brandwave collects information about searches that people make online using eToro’s and Wealthsimple’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
eToro
23 branded search terms
- app etoro
- eToro
- etoro app
- etoro australia
- etoro broker
- etoro cfd
- etoro club
- etoro copy trading
- etoro crypto
- etoro cryptos
- etoro download
- etoro eu
- etoro europe
- etoro fees
- etoro investing
- etoro investment
- etoro investors
- etoro isa
- etoro money
- etoro platform
- etoro trading
- etoro uk
- etoro.com
Wealthsimple
19 branded search terms
- invest wealthsimple
- tfsa wealthsimple
- Wealthsimple
- wealthsimple account
- wealthsimple app
- wealthsimple business account
- wealthsimple chequing account
- wealthsimple crypto
- wealthsimple fees
- wealthsimple invest
- wealthsimple investing
- wealthsimple rrsp
- wealthsimple savings account
- wealthsimple smart investing
- wealthsimple tax
- wealthsimple tfsa
- wealthsimple trade
- wealthsimple visa
- wealthsimple.com
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