Brandwave

Interactive Brokers vs Robinhood:Which is more popular?

In September 2026, Robinhood had more branded searches than Interactive Brokers among retail investing and trading apps worldwide. Robinhood had about 1.6 million branded searches, while Interactive Brokers had 688,000. Robinhood made up 17.8% of all retail investing and trading app searches we track, and Interactive Brokers accounted for 7.7%. When we asked ChatGPT and Google AI Overviews about retail investing and trading apps, Robinhood appeared in all five answers and Interactive Brokers in four. Robinhood was mentioned before Interactive Brokers in four out of five answers.

Among retail investing and trading apps worldwide in September 2026

Who do people search for more?

Robinhood, about 2 searches for every 1 for Interactive Brokers

Robinhood 1.6M searchesInteractive Brokers 688K searches

Who does AI mention more?

Robinhood, mentioned in every answer we collected

Robinhood in 5 of 5Interactive Brokers in 4 of 5

Who does AI recommend more?

Robinhood, named ahead of Interactive Brokers in 4 of 5 answers

Robinhood first in 4Interactive Brokers first in 1

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Top retail investing and trading apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Robinhood appeared in all five answers. Interactive Brokers was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Robinhood was listed before Interactive Brokers in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fidelity1st
  2. Charles Schwab2nd
  3. Robinhood3rd
  4. Interactive Brokers4th
  5. Webull5th
  6. Trade Republic–
  7. Wealthsimple–
  8. Trading 212–
  9. eToro–
  10. Freetrade–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Charles Schwab5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Robinhood5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fidelity5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Interactive Brokers4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Webull3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Trade Republic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wealthsimple0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Trading 2120 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • eToro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Freetrade0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about retail investing and trading apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Interactive Brokers or Robinhood more popular in search?

This chart shows how often people search Google for Interactive Brokers and Robinhood by name. Each line represents a brand's share of searches for all 11 retail investing and trading apps we track, month by month, from English-language searches worldwide.

Interactive Brokers and Robinhood among retail investing and trading apps worldwide, by month

Share of searches by month for Robinhood, Interactive Brokers. The figures are in the table below the chart.

View monthly share of searches table
MonthCharles SchwabRobinhoodTrade RepublicInteractive BrokersFidelityWealthsimpleTrading 212eToroWebullFreetradePublic
Oct 202535.5%20.1%8.8%7.3%6%5.2%5.1%7.4%4.1%0.48%0.05%
Nov 202533.8%23.3%8.4%7%7%5%4.8%7%3.2%0.45%0.05%
Dec 202535.3%20.1%10.6%7.3%7.3%5.2%4.2%6.1%3.4%0.4%0.06%
Jan 202635.5%16.7%10.7%7.3%7.5%5.5%5.4%7.4%3.4%0.59%0.05%
Feb 202637.4%17.6%9.2%6.3%6.5%8.6%4.4%6.4%3%0.51%0.05%
Mar 202634.9%16.6%8.6%5.9%6%13.5%5.1%6%2.8%0.48%0.05%
Apr 202635.5%16.8%8.7%6%7.4%12.8%4.4%5%2.8%0.48%0.06%
May 202638.6%15.3%11.6%7.9%6.7%6.1%4.7%5.4%3.1%0.43%0.06%
Jun 202637%17.9%13.6%6.2%6.4%5.7%4.5%5.2%2.9%0.35%0.05%
Jul 202635.9%17.6%13.2%7.4%7.6%5.6%4.4%5.1%2.9%0.28%0.05%
Aug 202634.8%20.2%12.8%7.2%7.3%5.3%4.3%4.9%2.8%0.33%0.05%
Sep 202637.4%17.8%11.2%7.7%6.3%5.6%5.3%5.2%2.9%0.51%0.05%

How has the Interactive Brokers and Robinhood comparison changed over the last 12 months?

3 findings

How did search popularity change for retail investing and trading apps worldwide in September 2026?

2 changes

  1. In September 2026, Robinhood lost share of searches among retail investing and trading apps worldwide, from 20.2% to 17.8%.

  2. In September 2026, Interactive Brokers rose from 5th to 4th among retail investing and trading apps worldwide.

How are branded searches counted?

14 search terms

Brandwave collects information about searches that people make online using Interactive Brokers’ and Robinhood’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Interactive Brokers

2 branded search terms

  • interactive brokers
  • interactivebrokers

Robinhood

12 branded search terms

  • robinhood
  • robinhood app
  • robinhood apps
  • robinhood bank
  • robinhood crypto
  • robinhood cryptocurrency
  • robinhood financial
  • robinhood investing
  • robinhood investment app
  • robinhood retirement
  • robinhood trading
  • robinhood trading app

How the Brand Demand Index is measured

Other head-to-heads among retail investing and trading apps

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